Nafed aims to up houseware exports<\/p>\n
The Jakarta Post, Jakarta<\/p>\n
The trade ministry's National Agency for Export Development
\n(Nafed), has set its sights on boosting Indonesia's houseware
\nexports to US$1.6 billion this year, taking advantage of high
\ndemand from both traditional and non-traditional markets.<\/p>\n
\"Despite tough competition, we are optimistic that our
\nhouseware exports could reach $1.6 billion this year,\" Nafed's
\nAsian market development head Harmen Sembiring said as quoted by
\nAntara on Friday.<\/p>\n
Houseware exports last year expanded to $1.4 billion, compared
\nto $1.2 billion in 2003, Harmen said in press conference on the
\nsidelines of the third Jakarta International Houseware Fair 2005,
\nheld in the Jakarta Convention Center from June 1 to 5.<\/p>\n
According to Nafed, Japan and the United States remained the
\nmain destinations for locally made houseware, with exports
\nfigures of $235.95 million and $221.5 million respectively in
\n2004.<\/p>\n
In addition to the two countries, Indonesia was now
\npenetrating other non-traditional markets such as ASEAN member
\ncountries and other nations and regions including China, India,
\nAfrica and the Middle East.<\/p>\n
As part of the effort to expand in both traditional and non-
\ntraditional markets, Indonesia had been active in participating
\nin world houseware exhibitions such as in Chicago, Hong Kong and
\nother cities in Japan, he said.<\/p>\n
At the exhibition, about 150 small and medium enterprises
\n(SMEs) producing various household products gathered in an annual
\ninternational exhibition, which was opened on Wednesday.<\/p>\n
It will display products such as artificial flowers, bathroom
\nand gardening accessories, cleaning supplies, electrical
\nappliances, general house and hardware items, health and personal
\ncare and home decorations.<\/p>\n
\"The event was aimed at enhancing exports, as well as to
\ncreate an image that Indonesia has the capability to supply high
\nquality houseware to the global market,\" Harmen said.<\/p>\n
Harmen said that the committee had so far received during the
\nexpo confirmations of deals from buyers from Brazil, Australia,
\nSaudi Arabia, Bahrain, Hong Kong, Thailand, Singapore, Malaysia,
\nPhilippines, Pakistan, India, Iran, Kuwait, Turkey, Cambodia,
\nJapan, China, Suriname and Qatar.<\/p>\n
Harmen did not specify the value of the deals.<\/p>\n
Nafed's spokeswoman Sri Maryani said that the fair was opened
\nfor public and retail sectors at certain hours. Retail buyers
\ncould come between 4 p.m to 8 p.m, she said.<\/p>\n
Sri explained that nearly 10 percent of exhibiting products
\nconsisted of non houseware products like aromatherapy oils.<\/p>\n
\"We have tried not to involve other products in the fair, but
\nwe cannot do anything if the exhibitors want to promote something
\nelse,\" she said. (001)<\/p>",
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"sponsor": "Okusi Associates",
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