Shopping centres are beginning to develop not only as places to shop,\nbut also as spaces for interaction and experience for the public. The\ngrowth of the creative economy has also encouraged the emergence of new\nspaces that bring together the public with music, art, communities, and\nvarious forms of creativity.<\/p>\n
One such space is Styles LAND at Lippo Mall Kemang, Jakarta, which\npresented a performance by the music group Lomba Sihir on Friday (21\/8).\nThe presence of the independent band was part of a series of lifestyle\nexperiences combining music, creativity, community, and\nentertainment.<\/p>\n
The event was also attended by Deputy Minister of Creative Economy\nIrene Umar. Her presence was a form of support for efforts to create\nspaces that can bring together creators, musicians, communities,\ncreative industry players, and the public more closely.<\/p>\n
Irene assessed that the existence of creative spaces such as Styles\nLAND can be part of efforts to expand interaction between creative\neconomy players and the public. Collaboration between government,\nindustry, and communities is considered important to introduce works\nwhile opening up opportunities for developing the creative economy\necosystem.<\/p>\n
Styles LAND itself has been present at Lippo Mall Kemang since 7\nAugust 2026. The space is designed to bring the Styles experience from\nthe digital realm to the physical space, providing visitors with the\nopportunity to explore, play, interact, and enjoy various activities\nbeyond shopping.<\/p>\n
The performance by Lomba Sihir was one of the agendas that\nstrengthened the character of the space as a meeting point for various\ncreative cultures. Music that combines a number of genres as well as\nlyrics that are close to the life experiences of the younger generation\nmade the group\u2019s performance not only focused on musical performance,\nbut also built interaction with its fans.<\/p>\n
Lomba Sihir consists of Natasha Udu on vocals, Rayhan Noor on vocals\nand guitar, Enrico Octaviano on drums, Tristan Juliano on keyboards, and\nHindia on vocals. Lomba Sihir\u2019s journey began with their debut album\nSelamat Datang di Ujung Dunia, released in 2021. The album was inspired\nby the experience of living in Jakarta. Four years later, they released\nObrolan Jam 3 Pagi, which explores personal themes such as love, loss,\nhope, and regret.<\/p>\n
Chief Marketing Officer of Lippo Malls Indonesia Santiwati Basuki\nsaid that the presence of Lomba Sihir is in line with efforts to make\nStyles LAND a space that brings together various forms of\ncreativity.<\/p>\n
\u201cWe want Styles LAND to be a space that brings together various forms\nof creativity in one experience. The presence of Lomba Sihir is relevant\nto that spirit because they not only present music, but also bring\nstories, characters, and a strong community,\u201d said Santiwati.<\/p>\n
According to her, the support of the Ministry of Creative Economy is\na momentum to strengthen the role of lifestyle spaces in introducing\nworks and the potential of the creative economy to the public.<\/p>\n
Styles LAND is part of the development of the Styles ecosystem which\nhas been integrated in more than 70 shopping centres managed by Lippo\nMalls Indonesia.<\/p>\n
The platform connects various customer experiences through a digital\necosystem, including loyalty programmes, offers, and activities across\nthe shopping centre network. Beyond consumption activities, shopping\ncentres are beginning to become places for communities to meet, enjoy\ncreative works, and build social experiences.<\/p>\n
Through the concept of experiential retail, mall operators are\nbeginning to engage creators, communities, and creative intellectual\nproperty (IP).<\/p>\n
Ahead of the screening of the film Minions & Monsters in cinemas\non 30 June 2026, Lippo Mall Puri presented a series of activities titled\nSeason of Adventure.<\/p>\n
The school holiday season is an important moment for shopping centres\nto attract family visits.<\/p>\n
School holidays are a moment for families to spend more time\ntogether.<\/p>\n
Playtopia Adventure offers a broader, more complete, and more\nexciting family adventure experience compared to other playgrounds.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/music-and-creativity-strengthen-creative-economy-spaces-for-young-generation-1787579532", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }