{
    "success": true,
    "data": {
        "id": 1629423,
        "msgid": "mudik-traffic-shifts-to-toll-roads-changing-salted-egg-sales-in-brebes-1774165880",
        "date": "2026-03-22 13:44:37",
        "title": "Mudik traffic shifts to toll roads, changing salted egg sales in Brebes",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Infrastructure",
        "summary": "The shift of holiday traffic to toll roads has significantly reduced visitors to traditional roadside souvenir centres along the Pantura route in Brebes, severely impacting small salted egg vendors who report sales dropping from thousands to just hundreds of eggs per day. In contrast, larger businesses like Toko Telor Asin Bakar Yes have adapted by opening outlets in toll rest areas and boosting online sales, achieving up to triple their usual volume ahead of Eid. This highlights how infrastructure developments are forcing local economies to innovate and diversify to sustain traditional products amid changing consumer behaviours.",
        "content": "<p>Some small traders are complaining about a decline in customers due\nto fewer vehicles passing through the Pantura route and stopping at\nsouvenir centres, while larger-scale businesses are adapting and even\nincreasing sales. One trader, Nanda, who has been selling for about 30\nyears, said the souvenir centre is now much quieter compared to before\nthe toll road existed. \u201cIn the past, from one end to the other, it was\nall salted egg stalls. Now, only four kiosks remain,\u201d Nanda told ANTARA\nin Brebes on Friday (20\/3). She explained that before the toll road\noperated, the area was crowded with holiday vehicles, causing traffic\njams all day. \u201cIn the past, after Eid, it was completely jammed, busy\nday and night. Now, you could sleep in the middle of the road, it\u2019s so\nquiet,\u201d she said. The drop in visitors directly affects sales.\nPreviously able to sell 2,000\u20133,000 salted eggs per day, now it\u2019s only\nabout 100. According to her, many traders renting kiosks cannot hold on\nbecause they don\u2019t break even. \u201cMost renters can\u2019t last, usually three\nto four months and they close,\u201d she said. A 2019 Diponegoro University\nstudy recorded an average sales volume drop from about 9,000 eggs to\n3,000 per day after the toll road. On the other hand, larger-scale\nbusinesses like Toko Telor Asin Bakar Yes are recording increased sales\nahead of Eid. Owner of Toko Telor Asin Bakar Yes, Dhani Bagus Purnama,\nsaid they have made various adjustments to follow the changing shopping\npatterns of holidaymakers. \u201cOn normal days, around 5,000 eggs per day.\nAhead of Eid, it can be 10,000 to 15,000,\u201d he told ANTARA on Friday\n(20\/3). According to Dhani, preparations for the Eid moment are done\nwell in advance, from selecting raw materials to workforce readiness.\n\u201cWe prepare from the beginning to maintain quality and provide maximum\nservice,\u201d he said. To reach holidaymakers not passing through the\nPantura route, they also opened branches in toll road rest areas and\noptimised online sales. \u201cBesides here, we also open in rest areas and\nonline, so we can still reach customers,\u201d he said. He views the\ninfrastructure changes as pushing businesses to adapt to evolving\nconsumer behaviour. \u201cChanges are certain. It\u2019s about how we respond to\nthem,\u201d he said.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/mudik-traffic-shifts-to-toll-roads-changing-salted-egg-sales-in-brebes-1774165880",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}