'MTV' to hold youth forum<\/p>\n
JAKARTA (JP): MTV will host a one-day youth marketing forum on
\nThursday at Hotel Mulia Senayan, Jl. Asia Afrika, Central
\nJakarta.<\/p>\n
MTV Asia's communications manger, Shabnam Melwani, said in a
\nstatement that the forum will cover topics on youth trends,
\nlifestyles and ways of coping with the crisis.<\/p>\n
Speakers will include Masima Corporation's president
\ncommissioner Malik Sjafei, Sony Music Indonesia's marketing
\ndirector Rudy Ramawy, Asian Market Intelligence' general manager
\nRobby Susatyo, McDonalds Indonesia's president director Bambang
\nN. Rachmadi and Coca Cola Indonesia's marketing director Jeremy
\nCook.<\/p>\n
Shabnam said the forum will be divided into three modules.<\/p>\n
\"The first module will tell of today's leading brands being
\nyouth-oriented, their shifts in strategies, the future of
\nIndonesia's youth and brand adaptation to it,\" Shabnam said.<\/p>\n
\"The second will be about marketing to young people during
\ntough times. And the third, about communication changes. The
\nlatter will include a look at sex appeal and music.\"<\/p>\n
The MTV Youth Marketing Forum has been held in Singapore, Hong
\nKong, Japan, India and Taiwan. It will also be held in Hong Kong
\nand Singapore this year. (ylt)<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/mtv-to-hold-youth-forum-1447893297",
"image": ""
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"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
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