PT Daya Intiguna Yasa Tbk (MR DIY Indonesia) has inaugurated its\nsecond flagship store located at Summarecon Mall Bekasi. This new outlet\nrepresents part of the company\u2019s strategy to enhance the family shopping\nexperience through a more comfortable, organised, and easily accessible\nstore concept.<\/p>\n
Chief Executive Officer Edwin Cheah stated that the latest flagship\nstore has been designed with a fresher approach focused on customer\nexperience. He explained that the company has implemented updates to the\nstore layout and design to create a more intuitive shopping\nexperience.<\/p>\n
According to Cheah, the arrangement of featured products has been\nmade tidier and more accessible, product category labels have been\nclarified to aid navigation, and the shopping flow has been refined to\nmake product exploration more enjoyable.<\/p>\n
\u201cWe are presenting this flagship store with a fresher concept focused\non improving customer experience. We want every customer to experience\nsomething better, without changing our commitment to affordable\npricing,\u201d said Edwin.<\/p>\n
The 1,100-square-metre store features more than 18,000 product\ncategories. In addition to offering household essentials, the store is\nequipped with a revamped DIY corner designed to inspire customers in\nexploring household needs and creative projects.<\/p>\n
Despite featuring a more premium concept with interactive elements,\nMR DIY ensures product prices remain consistent with other stores\nthroughout Indonesia. For the opening of the second flagship store, the\ncompany is also offering special promotions including free merchandise\nsuch as umbrellas, tumblers, and oversized shopping bags.<\/p>\n
Head of Marketing Ria Sutrisno stated that MR DIY currently operates\napproximately 1,200 outlets in Indonesia, with the new store at\nSummarecon Mall Bekasi being only the second flagship location in the\ncountry.<\/p>\n
The selection of Bekasi for the second flagship store location\nfollowing Jakarta was not arbitrary. The city has significant market\npotential and historical value for MR DIY Indonesia, as it was the\nlocation of the company\u2019s first store when operations commenced in 2017.\nAs a satellite city of DKI Jakarta with rapid growth, Bekasi is\nconsidered representative of modern family dynamics.<\/p>\n
According to data from the Central Statistics Agency (BPS), Bekasi\nCity\u2019s population is estimated at 2.64 million people, with a\ncontinuously growing young family demographic. Meanwhile, Summarecon\nMall Bekasi recorded over 21 million visitors throughout 2024. Operating\nunder a \u201cFamily Mall\u201d concept, the shopping centre is considered aligned\nwith MR DIY Indonesia\u2019s market characteristics.<\/p>\n
The expansion reflects the company\u2019s progressive growth strategy and\ncommitment to expanding access to affordable household retail\nprovisions.<\/p>\n
Cheah added that the company views stores not merely as transaction\npoints, but as spaces for customers to discover solutions and\ninspiration for their daily needs.<\/p>\n
\u201cWe consistently continue to refine our store concept to remain\nrelevant to customer needs across various cities in Indonesia,\u201d he\nsaid.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/mr-diy-opens-second-flagship-store-in-bekasi-featuring-18-000-products-1772197250", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }