Subsidised housing for low-income communities (MBR) is entering a new\nphase with the application of sustainable building standards. Although\nthis requires higher construction costs, several developers are\nbeginning to offer eco-friendly housing concepts without altering the\nselling prices established by the government.<\/p>\n
Samuel S. Huang, President Director of Infiniti Land and Treasurer of\nthe Indonesian Real Estate Association (REI), stated that the\nimplementation of Green Building (BGH) standards is a form of developer\ncommitment to providing subsidised houses that are not only affordable\nbut also high-quality and comfortable for the community.<\/p>\n
\u201cOur commitment is to build with heart. There is a struggle that must\nbe undertaken seriously to achieve the Green Building certificate,\nconsidering that the production cost to build a house with the \u2018Main\u2019\nBGH predicate is 8-12% higher than building a regular house,\u201d said\nSamuel during a discussion titled \u201cOwning a House, Having a Career, Is\nIt Still Possible?\u201d held recently at the University of Indonesia (UI)\nSalemba Campus, Jakarta.<\/p>\n
Samuel explained that the Mulia Gading Kencana (MGK) Serang housing\nproject serves as an example of applying green housing concepts to the\nsubsidised segment. The project successfully obtained the \u2018Main\u2019 BGH\ncertificate from the Ministry of Public Works and Housing (PUPendo),\nmaking it the first subsidised housing development to receive such a\ndistinction.<\/p>\n
According to him, this achievement was reached through a lengthy\nprocess of selection, surveys, and studies conducted by the government.\nSeven key aspects must be met, ranging from site management, energy\nefficiency, and water efficiency to indoor air quality, the use of\nenvironmentally friendly materials, waste management, and wastewater\nmanagement.<\/p>\n
One implementation of this green concept involves the provision of\nwater management infrastructure. At MGK Serang, the developer has\nprepared more than two hectares of land for retention ponds, which\nfunction to collect rainwater and household waste before being processed\naccording to standards for discharge into rivers.<\/p>\n
In addition to water management, energy efficiency concepts are\napplied through building designs that maximise natural lighting and air\ncirculation. These houses utilise LED lighting and room designs with\noptimal ceiling heights to ensure a comfortable indoor temperature.<\/p>\n
\u201cFor air circulation and lighting inside the house, we have designed\nthe living room ceiling at 3.5 metres and the bedroom ceiling at 2.8\nmetres. This keeps the air cool inside the room, making air conditioning\nunnecessary; however, if one does choose to install AC, a 1\/2 PK\ncapacity is sufficient,\u201d he explained.<\/p>\n
Samuel noted that implementing green building standards in subsidised\nhousing presents both a challenge and an opportunity for the property\nindustry. Developers must maintain building quality amidst the fixed\nselling prices set by the government.<\/p>\n
\u201cFor subsidised housing, the requirement is not easy because the\nselling price is fixed by the government. However, we carry out these\nrequirements wholeheartedly so that people buying their first homes can\nenjoy quality housing with adequate green open spaces,\u201d he said.<\/p>\n
Beyond building aspects, developers are also adjusting marketing\nstrategies to technological advancements. Samuel mentioned that digital\nchannels have become a primary source for property sales.<\/p>\n
\u201cWe must follow the progress of the times and technology. We can\nshare that 80 per cent of our current sales come from social media,\nrather than just distributing brochures,\u201d he added.<\/p>\n
According to Samuel, digital transformation and the application of\nsustainable housing concepts are part of the property industry\u2019s\nevolution in responding to the needs of the younger generation, who are\nincreasingly attentive to the quality of their living spaces.<\/p>\n
Amidst the challenges of rising material prices and logistics costs,\nhe believes developers must continue to innovate to ensure that the\nconstruction of subsidised houses continues without compromising\nquality.<\/p>\n
\u201cDevelopers must be creative and find solutions. The efficient use of\nmaterials and strict supervision must be implemented to ensure no\nmaterials are wasted,\u201d he concluded.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/moving-up-a-class-green-standards-introduced-to-subsidised-housing-segment-1788360965", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }