Motorola to boost cell phone sales<\/p>\n
Eva C. Komandjaja, The Jakarta Post, Jakarta<\/p>\n
Motorola is planning to boost its cellular phone sales in
\nSoutheast Asia, including Indonesia, with new market strategies,
\nas announced by Motorola's newly appointed Southeast Asia
\ncorporate vice-president Scott Durchslag on Tuesday.<\/p>\n
He admitted that other cellular phone competitors such as
\nNokia, SonyEricsson and Siemens had dominated the Southeast Asia
\nmarket for the past few years, Motorola was only able to seize
\neight percent of the total market shares in Southeast Asia, and
\nmanaged to take 18 percent of the global market share, after a 60
\npercent fall in sales in 1999.<\/p>\n
Scott said that Motorola was planning to increase its
\ninvestment by approximately 100 percent over last year's to claim
\na bigger market share, especially in Asia.<\/p>\n
\"Southeast Asia, with a combined population of more than 500
\nmillion people, holds tremendous growth opportunities and is a
\nvery important component of our global strategy,\" he said.<\/p>\n
Therefore, it plans to change the market strategy by focusing
\nmore on cutting edge design and technology, and easier user-
\ninterface. Motorola is working together with Microsoft to develop
\nsoftware for the MPx200 phone, which designed for mobile
\nprofessionals. Motorola is also using Java and Linux for other
\ntypes of cellular phones targeted at the young generation.<\/p>\n
Besides software developers, Motorola was also looking forward
\nto working together with local operators, such as Telkomsel or
\nIndosat, Scott said.<\/p>\n
Responding to the new third generation (3G) technology, Scott
\nsaid that Motorola would market EDGE-enabled handsets by the end
\nof next year in Indonesia. EDGE is a pathway from GSM leading to
\nthe 3G technology. He added that some of the high-end phones
\ndisplayed during the media-briefing were EDGE-enabled.<\/p>\n
Meanwhile, Motorola Operations Manager Agus Pranata said that
\nMotorola would launch its new products around January next year,
\nand had already planned for several promotion roadshows in
\nshopping malls, schools and universities next year. Agus hoped
\nthat by the end of next year, Motorola would double its cellular
\nphone sales in Indonesia.<\/p>",
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"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
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