Montegrappa launches new exclusive pen<\/p>\n
JAKARTA (JP): Italian pen-maker Montegrappa launched yesterday
\nan exclusive pen called Aphrodite, with prices of up to Rp 28
\nmillion (US$10,000) each.<\/p>\n
Company chief executive officer Leopoldo Aquila said
\nproduction of the exclusive pen was limited, comprising only
\n1,912 silver fountain pens and 188 gold fountain pens.<\/p>\n
The two models are priced at Rp 6.5 million and Rp 28 million
\neach.<\/p>\n
"The pens will be available at major malls across the country
\nstarting October," said Aquila.<\/p>\n
Cosmas Soenario, president director of PT Ina Era Pena, the
\nsole distributor of Montegrappa's products in Indonesia, refused
\nto reveal the sales target and the actual sales of the
\nMontegrappa products in Indonesia last year.<\/p>\n
Aquila said the Indonesian sales of Dragon, an exclusive pen
\nissued in 1995, accounted for 8 percent to 10 percent of the
\ncompany's total worldwide sales. A Dragon gold pen sells for
\n$9,000 and the silver pen for $2,200.<\/p>\n
Montegrappa also launched its new products called Cosmopolitan
\nand Symphony with prices ranging between Rp 600,000 and Rp 9.8
\nmillion.<\/p>\n
At the launching of the new pens yesterday, Montegrappa
\nannounced a US$10,000 donation to the experimental elementary
\nschool for poor children in Mangunan, Yogyakarta as part of the
\ncompany's program to promote childrens' education in developing
\ncountries.<\/p>\n
Aquila said Indonesia was the second country after Brazil to
\naccept donations for childrens' education from Italy's oldest pen
\nmaker.<\/p>\n
"We chose Indonesia because it has a lot of potential and
\nchildren of today will shape this country's future," said Aquila.<\/p>\n
Montegrappa said the donation was expected to help the
\nelementary school, but it had not yet decided if it would
\ncontinue to donate to the school in the future or donate to other
\nschools.<\/p>\n
The Mangunan experimental school was founded by Catholic
\npriest and novelist Mangunwijaya four years ago to educate poor
\nchildren.<\/p>\n
Aside from the state curriculum, the school also teaches
\nEnglish, debating and others.<\/p>\n
Aquila said the company learned about the school from the
\nIndonesian press and found the school's mission matched with
\nMontegrappa's vision. (jsk)<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/montegrappa-launches-new-exclusive-pen-1447893297",
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"sponsor": "Okusi Associates",
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