{
    "success": true,
    "data": {
        "id": 1295968,
        "msgid": "model-surfboards-ride-a-successful-wave-1447893297",
        "date": "2000-01-16 00:00:00",
        "title": "Model surfboards ride a successful wave",
        "author": null,
        "source": "JP",
        "tags": null,
        "topic": null,
        "summary": "Model surfboards ride a successful wave By Bambang Tiong YOGYAKARTA (JP): A breakthrough in the use of wood; this time not only is the product popular among foreign buyers, but it also is a good foreign exchange earner. In the hands of Sidik, a piece of wood which people would generally discard or at best use as firewood will be turned, thanks to his great creativity, into an attractive souvenir in the form of a miniature surfboard.",
        "content": "<p>Model surfboards ride a successful wave<\/p>\n<p>By Bambang Tiong<\/p>\n<p>YOGYAKARTA (JP): A breakthrough in the use of wood; this time<br>\nnot only is the product popular among foreign buyers, but it also<br>\nis a good foreign exchange earner.<\/p>\n<p>In the hands of Sidik, a piece of wood which people would<br>\ngenerally discard or at best use as firewood will be turned,<br>\nthanks to his great creativity, into an attractive souvenir in<br>\nthe form of a miniature surfboard.<\/p>\n<p>Sidik, 32,  began the business in 1993 when, as a husband<br>\ndespised by his father-in-law because he could not support his<br>\nfamily, he left home for Bali in search of a way to earn a<br>\nliving.<\/p>\n<p>The native of Situbondo, East Java, who now resides in Koplak<br>\nvillage, Kebondalem Kidul, Prambanan, Klaten, Central Java, vowed<br>\nnot to return home until he could support his family.<\/p>\n<p>\"I lived in front of shops or on the beach,\" said Sidik.<br>\nOne day on the beach he saw a fiberglass surfboard and was struck<br>\nby an idea to make a surfboard of wood, even if only as an<br>\nornament.<\/p>\n<p>He began to collect unused wood and, using his gift for<br>\npainting, he created a wooden surfboard in miniature. Many<br>\ndomestic and foreign tourists came to him to buy the unique<br>\nsouvenir.<\/p>\n<p>True to his vow, Sidik, having now found a way to earn a<br>\nliving, returned to Situbondo to be with his family and develop<br>\nthe business.<\/p>\n<p>With orders flowing in, Sidik was forced to hire assistants to<br>\ncope. He also used a wood-cutting machine and one to smoothen the<br>\nwood surface. To paint, he used an air brush.<\/p>\n<p>Early in 1999 Sidik decided to move to a more strategic place<br>\nin Prambanan to develop the business. \"Well, Prambanan is located<br>\nbetween Yogyakarta and Surakarta so it is a crossroads of sorts<br>\nfor foreign tourists. Besides. there are a lot of tourist<br>\nattractions in Prambanan alone.\"<\/p>\n<p>Working indefatigably, Sidik now employs 297 people.<br>\nOccasionally when he is among his employees, he is touched to<br>\nthink that most of them were once homeless people who drank<br>\nthemselves into oblivion. Sidik, who admits he once did the same,<br>\nsaid they did so from desperation because they no did not have<br>\nthe skills to earn a living.<\/p>\n<p>Samsul, 26, one of the employees, said he stopped drinking<br>\nwhen he started working for Sidik in 1995.<\/p>\n<p>\"Before I did not have any skills. Now I think I can be of<br>\nuse, at least to my family. Every month I can send money to my<br>\nparents,\" said the man, who also hails from Situbondo, East Java.<\/p>\n<p>There are nine sizes of surfboards, from 10 cm key hangers to<br>\none-meter boards. They sell between Rp 2,500 and Rp 85,000. The<br>\nbest seller is  25 cm, costing Rp 9,000. Sidik also orders surfer<br>\ndolls from East Java to \"carry\" the surfboards.<\/p>\n<p>In a week, Sidik's workers can produce 15,000 small surfboards<br>\nand 5,000 big ones. Most of the craftsmen are paid on a<br>\ncontractual basis. The remaining 47 staff are paid between Rp<br>\n250,000 and Rp 450,000, depending on their position and their<br>\nlength of service. Among the craftsmen, there are painters, who<br>\nearn between Rp 100 and Rp 20,000 per piece, the sandpaperers,<br>\nearning between Rp 50 and Rp 1,500 per piece, and those applying<br>\nthe finishing coat of melamine, earning between Rp 50 and Rp<br>\n10,000 per piece, depending on the sizes of the surfboards.<\/p>\n<p>Sidik said he needed two to three weeks to prepare his workers<br>\non condition that they were diligent, careful and disciplined. On<br>\naverage, the craftsmen earn between Rp 300,000 and Rp 500,000, an<br>\namount more than enough to cover the cost of living in Prambanan,<br>\nespecially because most of them are unmarried.<\/p>\n<p>\"Well, I usually still have quite a lot remaining so I can<br>\nsend money to my parents,\" said Iwan, who has worked in Sidik's<br>\nworkshop since 1993. He added that he purchased a motorcycle for<br>\nRp 4.2 million.<\/p>\n<p>Sidik's business assets are worth Rp 250 million and are made<br>\nup of dynamo machines for the sandpaper, dynamo machines for<br>\nprofiling and making circular shapes, lathes, boring machines,<br>\nsawing-machines, compressors and other trade equipment. His<br>\nproducts are marketed in tourist resorts such as Bali,<br>\nPangandaran, West Java, and Borobudur, Central Java, and also<br>\nabroad, including Honolulu, Spain, Korea and Nigeria. Sidik said<br>\nthe business was developed over five years.<\/p>\n<p>When asked about the key to his success, Sidik said it was<br>\nimportant to maintain quality, including through the use of raw<br>\nmaterials.<\/p>\n<p>The woods used are pine, mahogany, sonokeling and acacia. To<br>\nobtain the best results, old wood must be chosen. The bark is<br>\nremoved and the wood is cut into pieces of boards. The next step<br>\nis to provide a preservatives and then the pieces are put into an<br>\noven overnight and most of the next day. The wood is shaped into<br>\nsurfboards and then lacquered. Basic color is applied and they<br>\nare decorated with an air brush. They are provided with melamine<br>\nto make them shiny and, finally, they are put under the sun to<br>\ndry.<\/p>\n<p>In the process of making a surfboard, the most interesting<br>\npart is when pictures are painted because it takes a special<br>\nskill to use an air brush, including patience and care. The size<br>\nof the spray tip will decide the quality of the painting because<br>\ndrops of paint sprayed will have to be adjusted to ensure that<br>\nthe picture will look three-dimensional. Of course, before the<br>\npainting starts, a pattern must first be drawn and the colors<br>\ndetermined.<\/p>\n<p>Sidik said the weather was the factor in how long it took to<br>\nmake a surfboard.<\/p>\n<p>\"So, it is the rays of the sun which will determine how soon a<br>\nsurfboard can be made,\" he added.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/model-surfboards-ride-a-successful-wave-1447893297",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}