{
    "success": true,
    "data": {
        "id": 1889218,
        "msgid": "mmksi-showcases-mitsubishis-evolution-at-giias-2026-with-new-xforce-hev-1785343842",
        "date": "2026-07-29 22:34:00",
        "title": "MMKSI Showcases Mitsubishi's Evolution at GIIAS 2026 with New Xforce HEV",
        "author": "Denny Parsaulian Sinaga",
        "source": "MEDIA_INDONESIA",
        "tags": "",
        "topic": "Business",
        "summary": "PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) is presenting its latest innovations at GIIAS 2026, headlined by the new Mitsubishi Xforce. The event marks a significant milestone with the introduction of the Xforce Hybrid Electric Vehicle (HEV), the brand's first locally produced hybrid model for the Indonesian market. The company aims to reinforce its long-term commitment to Indonesian consumers by offering diverse powertrain options and celebrating over 55 years of presence in the country.",
        "content": "<p>PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) is inviting\nthe public to experience a comprehensive view of Mitsubishi Motors under\nthe theme \u2018Life\u2019s Adventure: Elevating Every Experience\u2019. This theme\nreflects the brand\u2019s long journey alongside the Indonesian people and\nits commitment to delivering increasingly relevant and valuable\nexperiences for customers. MMKSI is participating in the GAIKINDO\nIndonesia International Auto Show (GIIAS) 2026, held from 29 July to 9\nAugust 2026 in Hall 10A of the Indonesia Convention Exhibition (ICE) BSD\nCity, Tangerang.<\/p>\n<p>Moving beyond a standard vehicle exhibition, MMKSI has created a\nspace where visitors can directly experience how Mitsubishi Motors is\nevolving to meet current and future customer needs. This year, the\ncompany is showcasing the Mitsubishi New Xforce, available in both\nInternal Combustion Engine (ICE) and Hybrid Electric Vehicle (HEV)\ntechnologies, providing more options to suit the diverse needs and\npreferences of Indonesian customers.<\/p>\n<p>The introduction of the Mitsubishi New Xforce HEV represents a\nsignificant milestone for Mitsubishi Motors in Indonesia, being the\nfirst hybrid electric vehicle officially marketed in the country.\nDrawing on Mitsubishi Motors\u2019 globally developed electrification\nheritage, the New Xforce HEV embodies the company\u2019s step towards\noffering more diverse mobility solutions while retaining the brand\u2019s\ncharacteristic focus on comfort, reliability, and an enjoyable driving\nexperience. The New Xforce ICE variant continues to be available,\noffering flexibility for the dynamic needs of Indonesian consumers.<\/p>\n<p>President Director of PT MMKSI, Atsushi Kurita, stated that\nMitsubishi\u2019s journey in Indonesia has always been defined by its ability\nto adapt to changing societal needs. He noted that the company is\nentering a new phase with a more complete product line, wider technology\nchoices, and a stronger focus on customer experience. Kurita added that\na brand\u2019s success is determined not only by the vehicles it produces but\nalso by the value and trust built with customers over the long term. He\nemphasised that the New Xforce embodies this commitment and marks an\nevolution in Mitsubishi Motors\u2019 product line in Indonesia, with GIIAS\n2026 serving as an opportunity for the public to experience this\nevolution firsthand.<\/p>\n<p>The launch of the Mitsubishi New Xforce HEV also marks a new chapter\nas the first hybrid electric vehicle produced locally by PT Mitsubishi\nMotors Krama Yudha Indonesia (MMKI) at its global-standard manufacturing\nfacility. This production commencement strengthens MMKI\u2019s role as a\nproduction hub for the New Xforce HEV in the ASEAN region and supports\nMitsubishi Motors\u2019 broader electrification strategy. The company also\ncelebrates the first anniversary of the Mitsubishi Destinator, which has\nbeen well-received by the Indonesian public and has garnered various\nawards from leading automotive institutions at both national and\ninternational levels, affirming the quality and innovation of Mitsubishi\nproducts.<\/p>\n<p>At the exhibition, visitors can view other flagship Mitsubishi Motors\nproducts, including the Destinator, Xpander, Xpander Cross, and Pajero\nSport. MMKSI is displaying a total of 16 vehicles and providing 6 test\ndrive units to reflect its increasingly complete product line. Through\nthese offerings, interactive activities, and test drive opportunities,\nMMKSI hopes to deliver an inspiring experience and strengthen its\nconnection with Indonesian customers.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/mmksi-showcases-mitsubishis-evolution-at-giias-2026-with-new-xforce-hev-1785343842",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}