JAKARTA, KOMPAS.com \u2013 Since first entering Indonesia in 2020, Chinese\nice cream and tea chain Mixue has achieved massive business expansion\nthrough a franchise model. More than 1,400 locals have opened Mixue\noutlets across the Indonesian archipelago. Indonesia has become one of\nMixue\u2019s most important growth markets in Southeast Asia.<\/p>\n
Alexs B, Head of Public Relations for Mixue Southeast Asia Region,\nstated that their current business ecosystem has absorbed tens of\nthousands of workers directly. \u201cCurrently, Mixue outlets in Indonesia\ndirectly provide around 12,800 jobs, with over 96% of the workforce\nbeing local,\u201d Alexs said in a release received by Kompas.com on Monday,\nJune 1, 2026.<\/p>\n
Beyond in-store employment, Mixue\u2019s business model has also created\nan economic multiplier effect through the local supply chain ecosystem\nthey\u2019ve established. The economic activities along this supply chain are\nclaimed to have generated tens of thousands of new job opportunities in\nrelated sectors. \u201cThe economic activities generated by this supply chain\nindirectly support over 20,000 additional jobs,\u201d Alexs said.<\/p>\n
Despite the rapid proliferation of outlets, management claims their\npartnership operations are operating healthily. This business model is\nseen as positively boosting micro and small-scale local economic growth\nwhile providing a platform for locals to start their own businesses.<\/p>\n
Through a community-based approach, Mixue aims not just to be known\nas the largest beverage chain, but also as a foreign investor with a\nstrong social reputation. \u201cThrough close community engagement, Mixue\ncontinues to strive to deliver tangible benefits to society while\ngrowing alongside Indonesia,\u201d Alexs concluded.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/mixue-expands-in-indonesia-with-12-800-local-jobs-and-20-000-supply-chain-roles-1780298607", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }