The Deputy of Marketing at the Indonesian Ministry of Tourism, Ni\nMade Ayu Marthini, stated that artificial intelligence (AI) is\ninstrumental in building travel experiences based on data. She\nemphasised that this is not merely following a trend, but rather a\nfoundation for creating more personalised and efficient tourism\nexperiences.<\/p>\n
Speaking during a discussion with the Tourism and Creative Economy\nJournalists Association (Forwaparekraf) on Friday, Ni Made Ayu noted\nthat the adoption of AI is an inevitability within the industry. To this\nend, the Ministry of Tourism is integrating AI into the digital\necosystem through the launch of Meticulous Artificial Intelligence of\nIndonesia (MaiA). This system is designed to enhance the quality of\nnational tourism services using adaptive, intelligent technology\noriented towards tourist needs.<\/p>\n
MaiA is engineered to assist travellers at every stage of their\njourney, from the dreaming and planning phases to booking, experiencing,\nand sharing their travel adventures. As an ecosystem, MaiA can also\nserve as an instrument for the industry to collect data on tourist\nbehaviour. The data provided by MaiA offers a much more detailed\noverview compared to conventional survey methods.<\/p>\n
Through MaiA, the government can better understand current tourist\nbehaviours, including destination preferences, activities, and desired\nexperiences. Every digital activity, from searches to social media\ninteractions, is processed to create user profiles, which in turn\ndetermine the content presented to them. In the context of tourism, this\nmeans travellers are no longer purely \u2018choosing\u2019 but are being guided by\nrecommendation systems controlled by global platforms such as Google,\nMeta, and TikTok.<\/p>\n
Consequently, the current challenge in tourism communication is not\njust about creating engaging content, but about building trust amidst an\ninformation deluge. When information is available in near-infinite\nquantities, the public seeks sources that are reliable. In this\nlandscape, human elements remain the deciding factor. While AI can\ncollect data, process information, and generate recommendations at\nspeeds impossible for humans, the priority remains ensuring that\ntechnology is used to strengthen public trust rather than replace\nit.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/ministry-of-tourism-evaluates-ai-as-a-tool-for-data-driven-travel-experiences-1780800511", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }