{
    "success": true,
    "data": {
        "id": 1653387,
        "msgid": "ministry-of-creative-economy-supports-development-of-local-ip-at-soekarno-hatta-airport-1775188247",
        "date": "2026-04-03 09:49:00",
        "title": "Ministry of Creative Economy Supports Development of Local IP at Soekarno-Hatta Airport",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Business",
        "summary": "The Ministry of Creative Economy has expressed strong support for Butter Baby, a local culinary brand, in developing its intellectual property through character-based installations at Soekarno-Hatta International Airport's Terminal 3, set to open on 19 June 2026. This initiative aims to showcase Indonesian creativity to international passengers and boost the brand's expansion into markets like Thailand and Malaysia. The move underscores the government's commitment to elevating local creative talents to compete globally.",
        "content": "<p>Jakarta (ANTARA) - The Minister of Creative Economy\/Head of the\nCreative Economy Agency (Bekraf), Teuku Riefky Harsya, has praised the\nplan to develop characters based on intellectual property (IP) from the\nlocal culinary brand Butter Baby at Soekarno-Hatta Airport. \u201cI see\nextraordinary potential in Butter Baby, which not only sells culinary\nproducts but has also successfully built a strong character ecosystem as\na national IP asset,\u201d Riefky stated in a press release received in\nJakarta on Friday. Butter Baby is a local brand operating in the food\nand beverage sector as well as IP development, focusing on products for\nchildren and families with iconic characters. The Ministry of Creative\nEconomy welcomes Butter Baby\u2019s plan to open a outlet while displaying a\ngiant character statue installation as an attraction for tourists at\nTerminal 3 of Soekarno-Hatta International Airport on 19 June 2026. \u201cMy\npresence at the Grand Opening on 19 June 2026 is a form of full\ncommitment to supporting the works of Indonesia\u2019s creative talents that\nbring pride to the nation,\u201d the Creative Economy Minister explained.\nButter Baby CEO, Shane John Lewis, stated that the support from the\nMinistry of Creative Economy solidifies their strategic steps to\ncontinue their grand vision of expanding business reach to international\nmarkets, particularly Thailand and Malaysia. In this way, Butter Baby\ncan add to the local brands in the culinary and IP fields that reach\nglobal levels. \u201cThis major step towards neighbouring countries is part\nof our ambition to introduce Indonesia\u2019s creative potential to overseas\nmarkets more broadly. We are optimistic that this cross-border synergy\nwill strengthen the brand\u2019s position as a significant player in\nSoutheast Asia,\u201d he said. The Creative Economy Minister hopes that\nButter Baby\u2019s presence at Terminal 3 of Soekarno-Hatta International\nAirport can serve as a showcase of Indonesia\u2019s proud creativity in the\neyes of international passengers. This also reaffirms the Ministry of\nCreative Economy\u2019s commitment to encouraging local brands to level up\nand compete in the global market.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/ministry-of-creative-economy-supports-development-of-local-ip-at-soekarno-hatta-airport-1775188247",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}