{
    "success": true,
    "data": {
        "id": 1684138,
        "msgid": "ministry-collaborates-with-industry-to-promote-nutri-level-education-1776423092",
        "date": "2026-04-17 16:46:32",
        "title": "Ministry collaborates with industry to promote Nutri-level education",
        "author": "",
        "source": "ANTARA_EN",
        "tags": "",
        "topic": "Social Policy",
        "summary": "The Indonesian Ministry of Health, in collaboration with the Indonesian Endocrinology Association and Kalbe Farma, has launched Nutri-level education to promote awareness of sugar, salt, and fat content in foods and drinks, aiming to combat rising non-communicable diseases like diabetes amid increasing sugary drink consumption. The initiative features a traffic light-inspired labelling system with levels A to D, focusing initially on ready-to-eat products to help consumers make healthier choices. Industry stakeholders, including Kalbe Farma, have pledged support by adapting product labelling and emphasising prevention over treatment, with government facilitation for testing to encourage broader participation.",
        "content": "<p>The ministry considers this education important as an effort to\nprevent non-communicable diseases, especially diabetes.<\/p>\n<p>The Director of Prevention and Control of Non-Communicable Diseases\n(P2PTM) at the ministry, Siti Nadia Tarmizi, said here on Friday that\nlifestyle, including dietary habit, is one of the risks of\nnon-communicable diseases.<\/p>\n<p>According to the 2023 Indonesian Health Survey (SKI), consumption of\nsweet drinks exceeding the limit continues to increase.<\/p>\n<p>\u201cThe average sugar consumption of Indonesians in a single drink has\nreached 50 percent of their needs,\u201d said the director at a joint press\nconference with the Indonesian Endocrinology Association (PERKENI) and\nKalbe Farma.<\/p>\n<p>Therefore, in the initial stages of Nutri-level education for\nbusiness actors and the public, sugar was the main focus of the\nlabeling.<\/p>\n<p>The products that are initially focused on are ready-to-eat foods and\ndrinks, because for packaged foods and drinks, the Food and Drug\nMonitoring Agency (BPOM) is still preparing the regulations.<\/p>\n<p>She explained that Nutri-level was designed to make it easier for\npeople to understand the sugar, salt, and fat content of a product.\nWhile nutritional information has been available, the public hasn\u2019t\nfully understood it.<\/p>\n<p>She said that in the Nutri-level design, there are four levels,\nnamely A is dark green, B is light green, C is yellow, and D is red.<\/p>\n<p>Surveys show that Indonesians understand a scale of values based on\nthe alphabet. Furthermore, they are more familiar with green, yellow,\nand red, as they are associated with traffic lights.<\/p>\n<p>Tarmizi also mentioned that the sugar content in the product is\ncalculated as a percentage, because it is easier to understand than\nmilligrams (mg).<\/p>\n<p>\u201cBecause it was just launched yesterday, we\u2019re currently in the\nadvocacy process, especially with large industries. However, we\u2019re not\nruling out the possibility for medium-sized and small-scale industries\nto participate,\u201d she said.<\/p>\n<p>\u201cThe regional government or perhaps the central government can\nfacilitate this, because the difficult part is laboratory testing,\u201d she\nsaid.<\/p>\n<p>With this Nutri-level education, she believes the industry is\nexpected to adapt and provide more varied products, and consumers can\nchange their behavior to be healthier.<\/p>\n<p>On the same occasion, Kalbe Farma Director Mulia Lie said they are\nready to support the government\u2019s policy and are committed to providing\nquality and nutritious products, as well as educating consumers through\nappropriate nutrition labels.<\/p>\n<p>\u201cSo, we\u2019re very pleased that the government has launched this\neducational program. We\u2019re delighted. Because, for us, education is\nabout promoting prevention rather than curative treatment,\u201d he said.<\/p>\n<p>Lie said that he was one of the stakeholders invited to discuss this\nnutrition label.<\/p>\n<p>Regarding his company, he committed that the company would\nimmediately follow the initiative after first using up the existing\npackaging stock.<\/p>\n<p>Related news: Nutrition program targets pregnant women and toddlers\nthrough PKK<\/p>\n<p>Related news: Free meals nutrition maintained despite dry food shift:\nMinister<\/p>\n<p>Related news: Safeguarding children\u2019s nutritional needs at emergency\nshelters<\/p>\n<p>Translator: Mecca Yumna Ning Prisie, Katriana<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/ministry-collaborates-with-industry-to-promote-nutri-level-education-1776423092",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
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