{
    "success": true,
    "data": {
        "id": 1708344,
        "msgid": "minister-brians-message-to-researchers-dont-go-viral-first-before-your-research-sells-1777456398",
        "date": "2026-04-29 15:50:16",
        "title": "Minister Brian's Message to Researchers: Don't Go Viral First, Before Your Research Sells",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Technology",
        "summary": "Indonesia's Minister of Higher Education, Science, and Technology, Brian Yuliarto, advised national researchers and innovators to avoid seeking media popularity before their research products achieve commercial success, emphasising that true virality should follow proven market viability and financial gains. He highlighted the inverse relationship between virality and research success, drawing inspiration from Nobel laureates who gained recognition through dedication rather than social media hype. To bolster this focus on commercialisation, the ministry has secured full support from the Indonesian Endowment Fund for Education (LPDP) to drive downstreaming efforts, positioning universities as hubs for new economic growth and emerging industries.",
        "content": "<p>Jakarta (ANTARA) - The Minister of Higher Education, Science, and\nTechnology (Mendiktisaintek) Brian Yuliarto advised national researchers\nand innovators not to be tempted by popularity in the media before the\nresearch products they produce are truly marketable.<\/p>\n<p>\u201cLadies and gentlemen, if we\u2019ve just created a prototype, don\u2019t get\nexcited yet, don\u2019t go viral yet. We often go viral just after making a\nprototype, even though it\u2019s not necessarily marketable. Only go viral\nafter it\u2019s marketable, because that\u2019s when you\u2019ve truly made money,\u201d\nsaid Mendiktisaintek Brian Yuliarto during the kick-off event for the\nBestari Saintek Programme and the Launch of the Semesta Scheme under the\n2026 State Budget Funding Programme in Jakarta on Wednesday.<\/p>\n<p>Mendiktisaintek Brian assessed that generally, the level of virality\nis inversely proportional to the success of a research product.<\/p>\n<p>Mendiktisaintek urged researchers to take inspiration from Nobel\nPrize recipients, who were not known through virality channels.<\/p>\n<p>\u201cThe virality comes after receiving the Nobel, because they were busy\nwith their research. So my advice, ladies and gentlemen, is to be\nserious and diligent, and the paths will open up,\u201d stated Minister\nBrian.<\/p>\n<p>To boost the morale of Indonesian researchers, he assured that the\nMinistry of Higher Education, Science, and Technology has received full\nsupport from the Indonesian Endowment Fund for Education (LPDP) to\nsupport downstreaming efforts in Indonesia.<\/p>\n<p>\u201cThus, our goal is to deliver truly tangible impacts. Universities as\ncentres of new economic growth, the birth of new industries, can be seen\nin a time that is not too long,\u201d said Mendiktisaintek Brian\nYuliarto.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/minister-brians-message-to-researchers-dont-go-viral-first-before-your-research-sells-1777456398",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}