~Milo2<\/p>\n
PT Nestle Indonesia, producer of healthy food drink Nestle
\nMILO, is helping to create young and promising badminton players
\nby sponsoring junior badminton championships.<\/p>\n
Since 2001 Nestle Indonesia has sponsored the annual badminton
\nchampionship, the MILO Junior Indonesia Open (MJIO), including
\nproviding total cash prize of US$11,000 for the winners of the
\nboys and girls' singles, doubles and mixed doubles.<\/p>\n
\"By sponsoring the MJIO, we do not only want to make our
\nproduct, healthy food drink Nestli MILO, close to our consumers,
\nespecially children, but we also want to take part in the
\nscouting of talented athletes,\" said PT Nestle Indonesia's Head
\nof Marketing Other Beverages (MILO) Nugi Nugroho.<\/p>\n
Nestle is committed to support event junior with the hope that
\nit would motivate more young people to learn badminton, said
\nNugi.<\/p>\n
Nestli, however, takes a more idealistic view in sponsoring
\nthe junior badminton championship. \"We want to built a strong
\nconnection between Nestle MILO and consumers through sports and
\nthe development of sport, particularly badminton, in Indonesia.\"<\/p>\n
The popularity of badminton in the country is the primary
\nreason the company chose the sport as its sponsorship target.<\/p>\n
\"Besides, it could maintain the glory that Indonesia enjoyed
\nin the sport since 1960s. That past glory should be maintained
\nthrough constant talent scouting. Scouting is the key for
\nproducing new talented players who will replace the veteran
\nplayers in the future,\" he added.<\/p>\n
Nugi said the MJIO, which has been held since 2001, has given
\nbirth to young and talented badminton players. Several of the
\nbadminton players on the Indonesia's national team for
\ninternational championships such as the Thomas Cup and Uber Cup
\nare winners of the previous MJIO.<\/p>\n
For example, Firdasari, who has taken part in the recent Uber
\nCup, won the women's singles at the MJIO in Surabaya, East Java,
\nin 2002 and at the MJIO the following year in Yogyakarta, Central
\nJava.<\/p>\n
Silvi Antarini, who has also taken part in Uber Cup, won the
\nwomen's singles at the MJIO in Surakarta, Central Java, in 2001.<\/p>\n
Sony Dwi Kuncoro and Simon Santoso, who have taken part in the
\nThomas Cup, also scored wins at the MJIO in 2001 and 2002,
\nrespectively.<\/p>\n
\"The MJIO is expected to identify new badminton talent so that
\nthey can replace the senior players in the future. In this way,
\nhopefully Indonesia can maintain its supremacy in badminton on
\nthe international scene,\" Nugi said.<\/p>\n
According to Nugi, the MJIO and other events preceding MJIO,
\nsuch as the MILO -Yonex Inter-School Badminton Competition
\n(MYKBAS) Championships for School Students are subject to study
\nand evaluation to find out whether they meet the objectives of
\nthe parties involved in the event.<\/p>\n
MYKBAS is held to scout new talented badminton players. \"The
\nnew players who win the event are entitled to taking part in
\nMJIO,\" Nugie said.<\/p>\n
Nestle and related parties, such as the Badminton Association
\nof Indonesia (PBSI) and PT Gematama Kreasindo, the organizer of
\nthe badminton championships, evaluate the junior badminton
\nchampionship each year.<\/p>\n
\"Improvements (in organizing the event) are made to make the
\nnext year's tournament better,\" Nugi said.<\/p>\n
\"Based on our evaluation, the MJIO has grown not only in terms
\nof the number of participating countries but also in the quality
\nof the players,\" he said.<\/p>\n
The parameters used to measure the quality of a junior
\nbadminton tournament is the number of participating countries
\nknown as badminton powers.<\/p>\n
\"The more participating players from countries renowned for
\ntheir dominance in the sport, the better quality the event,\" Nugi
\nsaid.<\/p>\n
MJIO 2004 is expected to be better than previous versions in
\nterms of the quality of play.<\/p>\n
\"More countries that are badminton powerhouses, such as China,
\nChina-Taipei, South Korea, Malaysia and Japan, will take part in
\nthe badminton championship,\" he said.<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/milo2-1447899208",
"image": ""
},
"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
}