{
    "success": true,
    "data": {
        "id": 1777764,
        "msgid": "mikha-tambayong-opts-for-no-downtime-treatment-as-active-women-shift-to-practical-beauty-solutions-1780319629",
        "date": "2026-06-01 17:48:00",
        "title": "Mikha Tambayong opts for no-downtime treatment as active women shift to practical beauty solutions",
        "author": "indrastuti",
        "source": "MEDIA_INDONESIA",
        "tags": "",
        "topic": "Business",
        "summary": "Mikha Tambayong has been appointed Indonesia's brand ambassador for XERF, a non-invasive facial treatment technology, highlighting a shift towards practical, natural beauty solutions for busy lifestyles. The #YOUtheXERF campaign promotes confidence and graceful aging, with idsMED emphasising education on safe, minimally invasive procedures. This reflects growing demand in Indonesia's dynamic aesthetics market for treatments that fit modern, active living without downtime.",
        "content": "<p>Actress and singer Mikha Tambayong shares her views on the changing\nlifestyle of modern women increasingly focused on practical self-care\nthat is minimally painful yet supports busy daily activities. This was\nstated during her introduction as Indonesia Brand Ambassador for XERF, a\nnon-invasive facial lifting and tightening technology, and the launch of\nthe #YOUtheXERF campaign in Jakarta on Monday, 1 June 2026. For Mikha,\nbeauty is no longer just about appearance, but about feeling comfortable\nand confident in oneself amidst increasingly hectic lives. \u2018I\u2019ve been\nexposed to the creative industry since age 13. Beauty standards have\nbeen familiar to me since childhood. Now my perspective on beauty and\nlifestyle is evolving. I\u2019m more conscious of what I do, consume, and how\nI take care of myself,\u2019 she said. The woman, now over 30, says she\u2019s\npaying more attention to graceful aging rather than drastic facial\nchanges. She believes modern women prefer preventive treatments that\nremain natural and don\u2019t disrupt daily activities. \u2018Beauty is\nconfidence. We take pride in ourselves and our bodies. To be confident,\nwe must look after ourselves, both inside and out,\u2019 she added. Her busy\nschedule as a public figure makes her choose quick, downtime-free\ntreatments. She was drawn to XERF for its non-invasive facial lifting\nand tightening technology. \u2018I\u2019ve never tried lifting or tightening\ntreatments like this before. After XERF, it was relatively painless,\nnon-traumatic, and no downtime. I could have dinner the same night and\nfly again the next day,\u2019 she explained. Her experience shows modern\naesthetic treatments are increasingly relevant for active, mobile urban\nwomen who want to look fresh without disrupting routines. \u2018Treatments no\nlonger need to be painful or torturous. Technology has advanced to keep\nus comfortable, fast, and back to activities immediately,\u2019 she\ncontinued. Mikha also stressed she only represents products she has\npersonally experienced the benefits of. Honesty is key when endorsing a\nbrand. \u2018For me personally, I must experience the product I represent.\nSincerity is important,\u2019 she said. Head of idsMED Aesthetics Indonesia\nMarisa Theresia said aesthetic treatment trends are shifting to match\nmodern lifestyles that desire natural results with practical processes.\n\u2018The company chose Mikha as brand ambassador because she represents\nmodern Indonesian women who are active, confident, and maintain natural\nfacial features,\u2019 Marisa explained. \u2018Mikha is an original Indonesian\nwoman. She remains herself, just a fresher, youthful, and confident\nversion. This aligns perfectly with XERF\u2019s philosophy of enhancing, not\nchanging.\u2019 Alongside introducing Mikha as XERF Indonesia\u2019s new face, the\ncompany launched the #YOUtheXERF campaign promoting confidence,\nauthenticity, and graceful aging through modern aesthetic technology.\nVice President Andy Rahardja added the trend of seeking\ndowntime-minimising treatments is a major opportunity in the aesthetics\nindustry. \u2018Many busy women and men want to maintain self-care without\ndisrupting their activities. They seek treatments with minimal downtime\nto return to work immediately,\u2019 he said. Therefore, idsMED focuses not\nonly on aesthetic technology but also on educating the public about\nsafe, practical, and natural modern treatments. In addition to\npartnering with Mikha Tambayong, idsMED has involved aesthetic doctors\nsuch as Dr Aji Bayu Chandra, M Biomed (AAM), and Dr Yohanes Ridora\nGusnanda Zaluchu M Med Sc Sp DVE to expand education on non-invasive\ntreatments in Indonesia. XERF technology uses two radiofrequency\nfrequencies, 6.78 MHz and 2 MHz, designed to target different skin\nlayers simultaneously. Doctors play a crucial role as trusted educators\nto help the public discern accurate skin health information. The clinic\noffers a private environment with six-star standards, providing safety,\ncomfort, and exclusivity without compromising privacy. Indonesia\u2019s\naesthetics market is highly dynamic, particularly in the non-surgical\nsegment. Despite rising demand, a consistent trend remains: many\nIndonesian patients opt for aesthetic treatments abroad.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/mikha-tambayong-opts-for-no-downtime-treatment-as-active-women-shift-to-practical-beauty-solutions-1780319629",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}