{
    "success": true,
    "data": {
        "id": 1567036,
        "msgid": "microsoft-gaming-division-head-pledges-to-avoid-ai-generated-content-1771834515",
        "date": "2026-02-23 14:20:56",
        "title": "Microsoft Gaming Division Head Pledges to Avoid AI-Generated Content",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Technology",
        "summary": "Microsoft has announced a major reshuffle of its gaming division, with CEO of Microsoft Gaming Phil Spencer and Xbox President Sarah Bond departing the company. New head Asha Sharma, a former Instacart, Meta, and Microsoft AI executive, has pledged not to flood the gaming ecosystem with what she described as low-quality, soulless AI content, whilst affirming that games remain a fundamentally human art form.",
        "content": "<p>Jakarta (ANTARA) - Microsoft announced a major reshuffle of its\ngaming division on Friday local time, with Microsoft Gaming CEO Phil\nSpencer and Xbox President Sarah Bond reportedly set to leave the\ncompany.<\/p>\n<p>As Spencer\u2019s replacement, Microsoft has appointed former Instacart\nand Meta executive Asha Sharma. Sharma previously served as President of\nCoreAI at Microsoft, where she led the development of the company\u2019s\nartificial intelligence (AI) products, as reported by Tech Crunch on\nSaturday (21\/2) local time.<\/p>\n<p>Sharma\u2019s appointment is seen as signalling a new direction for\nMicrosoft, increasingly integrating AI into the gaming industry. The\ncompany had previously experimented with various AI adoption methods,\nincluding the development of AI-based gaming assistants and the launch\nof AI-generated levels for the classic game Quake II, which drew\nattention due to bug-related issues.<\/p>\n<p>In an internal memo that was made public, Sharma stated that\nMicrosoft would create new business models and new gaming experiences.\nShe also said that monetisation and AI would continue to evolve and\ninfluence the future of the gaming industry.<\/p>\n<p>Nevertheless, she affirmed that the company would not pursue\nshort-term efficiencies by flooding the gaming ecosystem with AI\ncontent, which she described as low-quality and soulless. She also\nemphasised that games are fundamentally works of art made by humans.<\/p>\n<p>\u201cGames are and will always be art, designed by humans and created\nwith the most innovative technology we provide,\u201d she said.<\/p>\n<p>Beyond commitments regarding AI, Sharma outlined two other key\nfocuses: producing quality games that players want, and prioritising the\nstrengthening of the Xbox platform amid the ever-changing dynamics of\nthe industry.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/microsoft-gaming-division-head-pledges-to-avoid-ai-generated-content-1771834515",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
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