{
    "success": true,
    "data": {
        "id": 1832439,
        "msgid": "microsoft-addresses-publics-biggest-fear-about-using-ai-1782820369",
        "date": "2026-06-30 18:10:00",
        "title": "Microsoft Addresses Public's Biggest Fear About Using AI",
        "author": "",
        "source": "CNBC",
        "tags": "",
        "topic": "Technology",
        "summary": "Microsoft has reassured customers that it does not use their data to train its artificial intelligence models, addressing a major public concern. The company emphasised it can technically guarantee customer data processed through services like Azure OpenAI is not fed back into improving its AI. The statement was made alongside observations that industry demand is shifting towards sovereign AI, ensuring data governance and infrastructure remain under local control.",
        "content": "<p>Microsoft has emphasised that it does not use customer data to train\nthe artificial intelligence (AI) models it provides. The affirmation was\ndelivered by Microsoft ASEAN Senior Cloud and AI Platform Go to Market\nLead, Fiki Setiyono, during the Work Trend Index 2026 Indonesia event in\nJakarta on Tuesday (30\/6\/2026).<\/p>\n<p>Fiki stated that Microsoft can technically ensure customer data is\nnot sent to retrain the AI models. \u201cThis is what I might need to help\nelaborate on, data is not sent to retrain the relevant reasoning model,\u201d\nFiki said.<\/p>\n<p>He cited the Azure OpenAI service, one of Microsoft\u2019s frontier\nmodels, as an example. According to him, data processed through the\nservice is not used to enhance the AI model\u2019s capabilities. \u201cThis means\nthat customer data using our technology is not used to make the\nreasoning model smarter. Technically, we establish that in a way that\ncan be proven technically,\u201d he explained.<\/p>\n<p>On the other hand, Fiki noted that industry demand for AI is now\nevolving towards sovereign AI, a concept that emphasises data governance\nand AI infrastructure sovereignty within each country or organisation.\nHe stated that the growing discussion around sovereign AI is not a\nsetback for the industry, but rather proof that AI adoption is\nmaturing.<\/p>\n<p>\u201cWe also see, and this is actually encouraging, that the industry\u2019s\nneed for AI is now moving towards sovereign AI,\u201d Fiki said. He added\nthat for Microsoft, sovereign AI is not just a concept. The company has\nintroduced support based on two main principles.<\/p>\n<p>The first principle is ensuring the availability of AI\ninfrastructure. He mentioned that Microsoft has established a data\ncentre in Indonesia equipped with AI infrastructure, including VMs and\nGPUs that customers can utilise. \u201cThe existence of Microsoft\u2019s data\ncentre in Indonesia already has AI-based infrastructure, VMs, GPUs that\ncan be utilised. That is the first principle of how Microsoft wants to\ndemocratise the existence of infrastructure to support sovereignty,\u201d he\nstated.<\/p>\n<p>The second principle is expanding access to various AI models.\nAccording to Fiki, Microsoft does not limit users to just one AI model,\nallowing customers to choose the model that best fits their needs.\n\u201cDemocratisation is not only in infrastructure but also in AI models. At\nMicrosoft, we do not limit AI users to just one AI model,\u201d he\nconcluded.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/microsoft-addresses-publics-biggest-fear-about-using-ai-1782820369",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}