{
    "success": true,
    "data": {
        "id": 1855223,
        "msgid": "meta-disables-muse-image-on-instagram-following-controversy-1783857158",
        "date": "2026-07-12 17:49:58",
        "title": "Meta disables Muse Image on Instagram following controversy",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Technology",
        "summary": "Meta has deactivated its Muse Image feature on Instagram after widespread criticism that the AI model could generate deepfakes without user consent. The tool automatically created AI-generated images based on public Instagram accounts, raising serious concerns about identity misuse. Hollywood agencies and labour unions had also voiced strong objections, prompting the tech giant to remove the feature entirely.",
        "content": "<p>Meta has deactivated the controversial Muse Image feature because the\nartificial intelligence model had the potential to generate AI\ndeepfakes, particularly on Instagram. When Muse Image was announced,\nMeta stated that the feature was also available on Instagram and that\nanyone could tag a public account, prompting the AI to automatically\ngenerate content based on that Instagram account. The feature did not\nrequire the account owner\u2019s permission to create AI-generated images and\nwould produce them automatically. This capability was deemed\ncontroversial and dangerous as it could lead to identity misuse. In\nresponse to the flood of criticism, Meta acknowledged in a Muse Image\nupdate announcement that the feature had missed the mark and had been\nremoved. \u2018Earlier this week, we announced that one of the ways people\ncould create images in Meta AI was by mentioning a public Instagram\naccount they wanted to reference,\u2019 the company wrote. Meta further\nstated, \u2018Our goal was to provide a useful creative tool and give people\ncontrol over whether their public content could be referenced in this\nway. We have heard feedback that this feature missed the mark, so it is\nno longer available.\u2019 Criticism had surged immediately upon the\nfeature\u2019s announcement because users who wanted to disable Muse Image on\nInstagram had to dig deep into the settings menu to find the option to\nturn off \u2018Allow others to create and reuse your content.\u2019 Beyond\nordinary users, criticism also came from the Hollywood agency CAA, whose\nclients include A-list actors such as Tom Hanks and Meryl Streep. They\nconveyed their concerns directly to Meta. \u2018Anyone\u2019s name, image,\nlikeness, voice, or creative work should not be used by any third party,\nincluding AI models, without clear and documented consent,\u2019 the agency\nsaid in a statement. The US labour union SAG-AFTRA also urged its\nmembers to opt out. Meta subsequently decided to remove the feature from\nInstagram, with hopes that future AI innovations will not involve using\nuser images without explicit permission.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/meta-disables-muse-image-on-instagram-following-controversy-1783857158",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}