Media exhibition closes<\/p>\n
The Jakarta Post, Jakarta<\/p>\n
While Amin's boss was visiting a craft exhibition, the 34-year-
\nold driver decided to spend his downtime at the Indonesian Press
\nExpo next door at the Jakarta Convention Center in Senayan.<\/p>\n
\"Other drivers might waste time playing cards, but I always
\nread newspapers while waiting for my boss,\" explaining Amin of
\nhis reason for visiting the expo.<\/p>\n
Amin was one of an estimated 20,000 people attending the
\nthree-day expo, which aimed at promoting opportunities in the
\nprint media and providing updates on the latest developments in
\nthe industry.<\/p>\n
The expo, which ended on Sunday, featured 172 local and
\nnational media, encompassing print publications, such as
\nnewspapers, tabloids and magazines, and broadcast entities, such
\nas radio and television stations.<\/p>\n
\"There were some initial doubts on whether or not people would
\ntake an interest in the media industry,\" said the event's press
\nofficer, Saint Chyrill. \"However, the large turnout shows that
\nthe public really supports the press.\"<\/p>\n
The World Bank estimated that newspaper sales in the country
\nfor the 2000-2001 period were around five million copies daily,
\nonly a quarter of the ideal circulation of around 20 million.
\nAccording to UNESCO, the ideal circulation of newspapers in a
\ncountry should reach at least 10 percent of its population.<\/p>\n
Last year, total circulation for newspapers grew by 6.5
\npercent in Indonesia, compared to global growth of 2.1 percent,
\naccording to the World Association of Newspapers.<\/p>\n
By revenue, Nielsen Media Research shows that advertising
\nincomes grew 21.6 percent to Rp 20.4 trillion last year, of which
\nRp 14.2 trillion went to the television industry.<\/p>\n
As such, the Newspaper Publishers Union (SPS) views television
\nas the major hindrance to increasing print circulation numbers.<\/p>\n
However, Amin, the driver, did not share quite the same view
\nas SPS.<\/p>\n
\"I can read a newspaper anytime,\" said Amin, toting a bagful
\nof free publications he collected at the expo. \"Especially when
\nTV ads are screened.\" (002)<\/p>",
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"sponsor": "Okusi Associates",
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