Marks & Spencer makes it back to Indonesia<\/p>\n
By Danielle Bray<\/p>\n
JAKARTA (JP): After an Autumn departure from Jakarta, the UK-
\nbased chain Marks & Spencer is launching a new look, and three
\nnew stores around the city.<\/p>\n
The opening of the first store took place on Friday at Sogo,
\nPlaza Senayan, with two more expected to open July 15 in Plaza
\nIndonesia and July 21 in Pasaraya Blok M.<\/p>\n
The chain was originally opened in Indonesia in the mid-1980s
\nbut closed down this past fall due to the political upheaval and
\na critical financial situation.<\/p>\n
Gill Morton, the director of franchise for Marks & Spencer
\nAsia Pacific, said, "Marks & Spencer will become a new brand
\nidentity, with a new concept that is in line with Marks & Spencer
\nretail disciplines ... a very dynamic and up to date retail with
\na pleasant service style. And Indonesia is the first country in
\nAsia Pacific that applies the new concept of the Marks & Spencer
\nstore."<\/p>\n
The new concept being that of a chic, more modern look for the
\nchanging trends of the new millennium, Morton said during a
\nceremony here on Thursday.<\/p>\n
By the end of 2000, Marks & Spencer will have opened another
\nsix stores in Indonesia, and in the next three years it will have
\nopened another 12 stores, Morton said. He concluded that "with
\nthe enormous population it has, Indonesia is a very potential
\nmarket, and we are very optimistic that we can continually expand
\nbusiness in Indonesia".<\/p>\n
British Ambassador to Indonesia Sir Robin Christopher stated
\nthat "the British have remained a very loyal means of interest in
\nIndonesia, throughout the previous and current political
\ninstabilities".<\/p>\n
He added that the British "have shared and prospered in the
\npast, share the current, and hope to be able to share in the
\ngrowth of the future".<\/p>\n
The ambassador was wearing a smart suit, compliments of Marks
\n& Spencer, for which he made a final plug, stating that he
\n"always buys their product" and that it is a "happy store in
\nwhich people can identify".<\/p>\n
After the speeches, the guests were treated to a fashion show
\nof the new arrivals expected to hit the Plaza Senayan Sogo store.<\/p>\n
Sleepwear, for both men and women, were featured articles of
\nthe first routine. The models approached the catwalk to the
\nsounds of birds chirping, as they sleepily wiped their eyes and
\nsported the latest satin and cotton nighties, cotton boxer shorts
\nand T-shirts. They also carried out Marks & Spencer signature
\nbody sprays and lotions, which they applied onstage.<\/p>\n
Featured next was a beachwear\/casual line. Hidden beneath M&S
\nsunglasses, the models strutted onto the stage carrying
\nbeach balls and tote bags. The collection featured an array of
\npastel colors and simplistic designs. The models wore the outfits
\nwell, creating a look of sophisticated, yet casual elegance.<\/p>\n
The Marks & Spencer line of business attire for men sported
\nstyle and class. The male models showcased a variety of ties,
\nbutton-down shirts and cuffed dress pants.<\/p>\n
The women donned smart suits, that ranged from linen to a
\nvariety of cotton blends. The clothes not only appeared to be
\ncomfortable, but were stylish.<\/p>\n
The collections shown displayed an updated, contemporary look
\nto the original Marks & Spencer clothing label, St. Michaels. The
\nstyles were trendy, young, sleek and bold.<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/marks-spencer-makes-it-back-to-indonesia-1447893297",
"image": ""
},
"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
}