The development of tourism villages now depends not only on\nincreasing the capacity of managers and destination potential but also\non the ability to reach a wider market. Digital channels have become one\nof the pathways utilised to connect tourism villages with potential\nvisitors, including general tourists and the educational tourism\nsegment.<\/p>\n
PT Bank Central Asia Tbk (BCA) is expanding this access through its\nDesa Bakti BCA programme by providing tourism package purchases via the\nLifestyle feature in the myBCA application. To increase visits, this\nprogramme is also equipped with promotions that run for a longer period\ncompared to previous promotional periods.<\/p>\n
The promotion runs from late July 202\\6 until 30 November 2026.\nPreviously, Desa Bakti BCA tourism promotions were more frequent during\nspecific moments, such as the Eid al-Fitr holidays, school holidays, as\nwell as Christmas and New Year. The longer promotional period is\nexpected to maintain the visibility of destinations while opening\nopportunities for more sustainable visits throughout the year.<\/p>\n
The programme covers several assisted tourism villages that possess\nsuperior tourism potential. Destinations involved include Wayang Tourism\nin Dusun Pucung Wukirsari and Pentingsari Tourism Village in Yogyakarta,\nGlodok Chinatown Tourism Village in Jakarta, Wirawisata Goa Pindul in\nYogyakarta, Taro Tourism Village in Bali, and Bilebante Tourism Village\nin West Nusa Tenggara.<\/p>\n
EVP Corporate Communication & Social Responsibility at BCA, Hera\nF Haryn, stated that expanding market access is a necessity in\nempowering tourism villages so that economic benefits can reach the\ncommunity more widely.<\/p>\n
\u201cBCA believes that the empowerment of tourism villages requires not\nonly increasing community capacity but also needs to be supported by\nwider and more sustainable market access. Through the Lifestyle feature\nin the myBCA application, we hope to increase customer interest in both\neducational and recreational tourism packages in Desa Bakti BCA, thereby\ncreating a real economic impact for the local community,\u201d said Hera, as\nquoted on Wednesday (16\/9).<\/p>\n
This expansion of market access is part of the development strategy\nfor Desa Bakti BCA to introduce tourism villages while supporting the\nsales mission for the assisted villages. One form of this is presenting\npromotional programmes that provide added value for customers.<\/p>\n
Through the \u2018MKP Tourism Ticket\u2019 menu in the Lifestyle feature of the\nmyapplication, customers can obtain a 20% discount with a minimum\ntransaction of Rp50,000. The promotion has a limited daily quota and is\nvalid until 30 November 2026.<\/p>\n
In addition to general tourists, this programme also targets the\neducational tourism market, particularly schools that have school trip\nprogrammes or learning experiences based on travel. The expansion of\nsales channels is expected to open opportunities for assisted villages\nto reach wider and more diverse tourist segments.<\/p>\n
Hera stated that community-based tourism plays a role in creating\ninclusive and sustainable economic growth.<\/p>\n
\u201cBCA believes that community-based tourism plays an important role in\ncreating inclusive and sustainable growth. Through various initiatives,\nBCA will continue to collaborate with the community to develop local\npotential, strengthen the competitiveness of tourism villages, and\npresent meaningful travel experiences for visitors,\u201d Hera concluded.<\/p>\n
The Genera-Z Berbakti 2026 programme brings together students from\nfour universities with assisted tourism villages. Strengthening\ncommunity capacity and collaboration between stakeholders are vital\nparts of developing the local economy.<\/p>\n
Four winning student teams from the Genera-Z Berbakti 2026 programme\nhave begun implementing empowerment programmes in BCA\u2019s assisted tourism\nvillages. The assistance distributed includes medicines, toddler\nunderwear, diapers, blankets, tents, and portable beds. Access to\nquality healthcare is one of the important factors in improving\ncommunity welfare. Before being deployed to their destination villages,\nall winners participated in a bootcamp for preparation.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/market-access-becomes-a-challenge-for-tourism-villages-digital-channels-expanded-1789588276", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }