Logograms and professionalism<\/p>\n
From Kompas<\/p>\n
The fact that there is now much talk about problems related to
\nlogogram designing competitions is evidence of graphic designers'
\nconcern of their role as service providers in the creation of a
\ncorporate identity. One problem is the misjudgment of a graphic
\ndesigner's work, especially in the final selection when the
\nsubjectivity of the company's top management is the final word.<\/p>\n
I have designed several logograms for, among others, AN-teve,
\nBank BNI and the state pawnshop company. All these constitute
\ndesign processes which have to be studied for a long time to
\nensure the final logo design is objective, especially concerning
\nthe application of corporate philosophy, corporate forward
\nprojection, self-assessment of identity and the competitors' view
\nof the corporate profile.<\/p>\n
In my opinion, the guidelines a company sets out for the
\ndesign of its logogram through competition is still too general
\nand does not get down to specific details. Therefore, if what the
\nguideline says is translated outright into a design work, the
\nresult is still wide off the mark in terms of the logogram's
\nessence. This explains why there is ample room for the
\nsubjectivity of a decision maker.<\/p>\n
Inasmuch as graphics is a relatively new discipline in
\nIndonesia, the process of \"educating\" service users in this
\nrespect is still the responsibility of graphic designers.
\nTherefore, apart from \"selling\" their service, a graphic designer
\nmust also describe the process that the design of a logogram
\nshould go through to ensure that the logogram will become an
\nobjective work which can be accounted for commercially,
\nacademically and aesthetically.<\/p>\n
Our appeal to service users in this regard is that things will
\nbe much better if graphic designers are directly involved by
\nallowing them to have preliminary discussions with decision
\nmakers. This can be done with only a limited number of graphic
\ndesigners.<\/p>\n
AGOES JOESOEF<\/p>\n
Graphic designer<\/p>\n
Jakarta<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/logograms-and-professionalism-1447893297", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }