Location remains tenants' main consideration<\/p>\n
I. Christianto
\nContributor
\nJakarta<\/p>\n
Apartments generally offer similar facilities and services
\nsuch as ample living areas, large bedrooms and luxurious
\nbathrooms in addition to a good security system. But the location
\nremains the main reason why tenants choose them to stay in.<\/p>\n
Apartments located in the Central Business District (CBD) or
\noutside the CBD continue to enjoy a high interest due to their
\nstrategic locations, according to director of residential of
\nproperty consultant Colliers Jardine Dina Pattiasina.<\/p>\n
\"Their occupancies are generally higher thanks to their good
\nlocation, good management and quality of facilities and
\nservices,\" she said.<\/p>\n
The average sales rate of high-end apartments in the CBD
\nranges between US$2,000 and $3,000 per square meter while the
\nrental rates are between US$3,000 and $7,000 per month. For the
\nmiddle-end, the average sales rate is US$1,200 to $1,500 per
\nsquare meter, and the rental is between US$1,500 and $4,000 per
\nmonth.<\/p>\n
\"Location remains the number one consideration for
\nexpatriates,\" Dina said, adding that about 50 percent of the
\ntenants in the top-end and upper-middle class apartments were
\nexpatriates.<\/p>\n
The associate marketing director of Plaza Residences,
\nRatu Neilla, agreed that location was one of the competitive
\nedges of her apartment building.<\/p>\n
She said the Plaza Residences, owned by PT Prima Adhitama
\nInternational Development, were part of the multi-tower MidPlaza
\ncomplex on Jalan Sudirman in the CBD. The residences, which offer
\na secure and comfortable environment with the services and
\nfacilities of an international hotel, target foreign executives
\nas its tenants.<\/p>\n
Deputy general manager for tenancy and marketing of the three-
\ntower Park Royale Apartment, Bambang Ekajaya, also said location
\nwas the key to success.<\/p>\n
\"In the early operation period, there were only about three
\napartments in the surrounding area, but now there are more than
\n30. So competition is very sharp now. Before we enjoyed full
\noccupancy, but now it is only about 80 percent. Location is the
\nkey to success and we also offer excellent services to the
\ntenant, therefore we can survive,\" he said.<\/p>\n
Park Royale, built in 1998, is one of the pioneer apartments
\nin Indonesia. The 480-unit Park Royale is owned and operated by
\nPT Sarilembah Tirta Hijau. Located in the CBD on Jalan Gatot
\nSubroto, the apartment has the best location.<\/p>\n
\"We maintain our services with a standard quality of a five-
\nstar hotel,\" he said.<\/p>\n
The apartment also offers sport and recreation facilities in
\naddition to supporting facilities such as restaurant, cafe,
\nsalon, spa, pre-school and child care.<\/p>\n
\"We offer the concept of \"one-stop living for the tenants,
\nthat meets the needs of the entire family,\" said Bambang.<\/p>\n
The assistant sales manager of Apartment Pavilion Elsye,
\nSoetjipto, said her apartments offered various amenities in
\naddition to the business facilities and services as well as other
\nfacilities for leisure and convenience.<\/p>\n
\"Pavilion Apartments has a strategic location. We offer our
\ntenants free access to the American Club,' she said, agreeing
\nthat location and good service were the main factors in the
\ncompetitive apartment sector.<\/p>\n
Pavilion Apartments, opened five years ago, is owned and
\nmanaged by PT Duta Anggada Realty. It now markets three 133-unit
\ntowers, including a tower for leasing and two others for sales.<\/p>",
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