{
    "success": true,
    "data": {
        "id": 1741066,
        "msgid": "local-brand-mills-targets-competitive-runners-with-its-latest-product-1780570604",
        "date": "2026-05-15 16:14:13",
        "title": "Local brand Mills targets competitive runners with its latest product",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Business",
        "summary": "Indonesian footwear brand Mills is targeting competitive runners with its new Hypercharged R26 shoe, which will be officially launched at the DigiLand Run 2026. The company aims to compete with global brands by offering a lightweight shoe designed to help runners improve their performance and achieve personal bests.",
        "content": "<p>Jakarta (ANTARA) - Local footwear brand Mills is targeting\ncompetitive runners in Indonesia with its latest product, the\nHypercharged R26, which will be officially launched at the DigiLand Run\n2026 on Sunday (17\/05).<\/p>\n<p>\u201cThis shoe is specifically made for advanced runners who want to\nimprove their performance. There are a total of around 27 pacers wearing\nMills products, and six of them are using the Hypercharged R26,\u201d said\nMills\u2019 Marketing and Corporate Communications Manager, Arhan Ilham,\nquoted from an official statement on Friday.<\/p>\n<p>With its latest shoe product, which is specially designed for runners\nwho want to achieve personal bests in competitions, Mills aims to\ncompete with global brands.<\/p>\n<p>Mills calls the Hypercharged R26 one of the lightest running shoes\nfrom a local Indonesian brand that can compete with foreign\nproducts.<\/p>\n<p>Arhan said that the latest product from the local brand has undergone\nvarious tests at national events and the World Marathon Major\nBoston.<\/p>\n<p>One of Mills\u2019 runners, Vivi, even succeeded in recording a personal\nbest with a finishing time of three hours and 38 minutes, or 12 minutes\nfaster than her initial target.<\/p>\n<p>Arhan explained that the development of this shoe is specifically\naimed at advanced runners because it is intended for runners who are\npursuing performance, although beginner runners can also use it, but it\nis not specifically designed for casual running.<\/p>\n<p>\u201cThis shoe is not made for casual running. Its characteristics are\nonly fully felt when used at fast paces, such as paces of 5, 4, or even\n3. This shoe is specifically made for races and speed training. The\nfocus is to help runners record their best times,\u201d said Arhan.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/local-brand-mills-targets-competitive-runners-with-its-latest-product-1780570604",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}