{
    "success": true,
    "data": {
        "id": 1732561,
        "msgid": "live-streaming-platforms-expand-role-in-global-creator-economy-1778521993",
        "date": "2026-05-11 23:26:00",
        "title": "Live Streaming Platforms Expand Role in Global Creator Economy",
        "author": "Mirza",
        "source": "MEDIA_INDONESIA",
        "tags": "",
        "topic": "Economy",
        "summary": "Bigo Live is celebrating its 10th anniversary by highlighting its role in fostering a global creator economy, with Indonesia as a key market boasting a vibrant community of talents that has significantly shaped the platform's growth since 2016. The platform, which now serves around 700 million users across over 150 countries, promotes cultural exchange and new career opportunities, while projections indicate the global creator economy will reach US$1.345 trillion by 2033. Indonesian creators have achieved notable international success, underscoring the platform's impact on diversifying and authenticating digital communities worldwide.",
        "content": "<p>Live streaming platforms are increasingly expanding their role in\ndriving the growth of the global creator economy. No longer just a space\nfor digital entertainment, community-based platforms are now utilised to\nopen new career opportunities, strengthen cross-country connections, and\nintroduce local cultures to international audiences.<\/p>\n<p>Amid this development, the live streaming platform Bigo Live is\ncelebrating a decade of building a global creator community since its\nlaunch in 2016.<\/p>\n<p>Over the past 10 years, the platform has grown to around 700 million\nusers spread across more than 150 countries. Indonesia is cited as one\nof the main markets in the company\u2019s digital ecosystem.<\/p>\n<p>A spokesperson for Bigo Live Indonesia stated that the Indonesian\ncreator community has made a significant contribution to the platform\u2019s\ndevelopment over the past decade.<\/p>\n<p>\u201cIndonesia has an extraordinary talent community and has played a\nmajor role in shaping Bigo Live\u2019s journey over the past ten years,\u201d they\nsaid, quoted from a written statement received on Monday (11\/5).<\/p>\n<p>According to them, since the beginning, the company has strived to\nprovide a global stage that encourages authenticity and diversity among\ncreators from various countries.<\/p>\n<p>\u201cFrom highlighting local cultural heritage like batik to seeing\nIndonesian creators leading in global rankings, we are proud to provide\na space for Indonesian creators\u2019 voices to reach the world and create a\npositive impact in today\u2019s creator economy,\u201d they added.<\/p>\n<p>Bigo Live assesses that the prospects for the global creator economy\nremain very promising. Referring to a Grand View Research report, the\nvalue of the global creator economy is projected to reach US$1.345\ntrillion or approximately Rp23,156 trillion by 2033.<\/p>\n<p>Over the past decade, the platform has also developed a digital space\nthat is claimed to be safe and innovative, while opening opportunities\nfor users to build connections and new careers through virtual\ninteractions.<\/p>\n<p>The 10th anniversary celebration of Bigo Live was held from 3 to 15\nApril 2026 through various competitions within the app and community\nactivities involving hosts, families, and users from various\ncountries.<\/p>\n<p>Indonesian creators have also recorded achievements at the global\nlevel. In the Top Indonesian Families category, the Inferno community\nranked 11th globally, while Libra ranked 14th.<\/p>\n<p>Meanwhile, Indonesian creator Lilypoo secured first place in the\nIntercontinental Championship Beauty Track category. Creator Krystal\nwith BIGO ID chanel30 also succeeded in becoming the national champion\nin the Miss Bigo 2026 Indonesia online competition.<\/p>\n<p>The Miss Bigo 2026 event was concluded through an offline gala in Ho\nChi Minh City, featuring creators from 14 countries. The event carried\nthe theme \u2018Embrace Different\u2019, which highlights the diversity of stories\nand experiences as the strength of the global community.<\/p>\n<p>In addition, Bigo Live presents various community programmes such as\nthe singing talent competition \u2018BIGO The Four! Battle for Glory\u2019 as well\nas the BIGO Awards Gala as a form of appreciation for creators and\nagencies deemed to have contributed to building an active and supportive\ndigital community.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/live-streaming-platforms-expand-role-in-global-creator-economy-1778521993",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}