{
    "success": true,
    "data": {
        "id": 1409928,
        "msgid": "lippo-life-gets-award-1447893297",
        "date": "1998-07-22 00:00:00",
        "title": "Lippo Life gets award",
        "author": null,
        "source": "JP",
        "tags": null,
        "topic": null,
        "summary": "Lippo Life gets award JAKARTA (JP): Lippo Life, an insurance arm of the Lippo Group, has won an award for its outstanding life insurance product Arisan Lippo from Markplus Indonesia, a local marketing consultant. The insurance company said yesterday that the appreciation was based on a marketing study jointly carried out by Markplus and SWA monthly magazine. Markplus service officer Hermawan Kertajaya said the award was given for the product's innovative and creative marketing strategy.",
        "content": "<p>Lippo Life gets award<\/p>\n<p>JAKARTA (JP): Lippo Life, an insurance arm of the Lippo Group,<br>\nhas won an award for its outstanding life insurance product<br>\nArisan Lippo from Markplus Indonesia, a local marketing<br>\nconsultant.<\/p>\n<p>The insurance company said yesterday that the appreciation was<br>\nbased on a marketing study jointly carried out by Markplus and<br>\nSWA monthly magazine.<\/p>\n<p>Markplus service officer Hermawan Kertajaya said the award was<br>\ngiven for the product's innovative and creative marketing<br>\nstrategy.<\/p>\n<p>He said the Arisan product's marketing strategy, which<br>\ninvolves all the policyholders as the sales agents, was<br>\nconsidered the best strategy during a recession era.<\/p>\n<p>Arisan Lippo, with an annual premium of Rp 100,000, offers a<br>\nlife protection worth Rp 50 million to its holders. (aly)<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/lippo-life-gets-award-1447893297",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}