Lippo launches Internet portal<\/p>\n
JAKARTA (JP): The Lippo Group launched on Thursday its first
\nInternet portal, Lippostar.com, offering news and Internet
\ngimmicks such as games, e-mail and message board.<\/p>\n
\"In its first stage, Lippostar provides eight channels ... but
\nit is expected that by the end of this year it will have at least
\n10 channels with around 50 subchannels,\" Lippo Online, the
\noperator of the website, says.<\/p>\n
The eight channels are on general news, banking news, sports,
\nwomen, lifestyle, leisure, Hollywood and city news.<\/p>\n
The company further plans to offer an English version of
\nLippostar.com, which it expects to go online next year.<\/p>\n
Lippo Online chief executive officer Hari Sulistyono expressed
\nconfidence that Lippostar.com would become Indonesia's number one
\nInternet portal.<\/p>\n
He said that Lippo's strengths compared to other dotcoms were
\nits support from foreign investors and the synergy from
\ncooperating with its sister companies.<\/p>\n
Lippo Online is a subsidiary of Across Asia Multimedia Ltd.
\n(AAM), a Hong Kong-based company, in which the Lippo Group also
\nhas a share, Hari explained.<\/p>\n
Grouping under AAM, he said, were Lippo products like cable
\ntelevision provider Kabelvision, Internet access provider Linknet
\nand shopping service provider Lippo-shop.<\/p>\n
Hari said the company made extensive use of its sister
\ncompanies' existing businesses.<\/p>\n
\"We have the infrastructure, we have the Internet access
\nprovider, we already e-commerce facilities and we already have
\ncustomers,\" he said.<\/p>\n
Furthermore, he said, the Lippo community comprised 27,000
\nemployees.<\/p>\n
\"I don't think there is a dotcom which on its very first day
\nhas that many employees,\" he added.<\/p>\n
Hari said total investment of setting up the portal reached
\nbetween Rp 40 billion (US$4.5 million) and Rp 50 billion, with
\nAAM owning more than 50 percent of Lippo Online.<\/p>\n
Lippo Online, he said, expected to reach a break-even point on
\nits investment in less than three years.<\/p>\n
The greater part of the company's revenue will come from
\nproducing Internet content for other companies.<\/p>\n
\"There aren't many content producers in Indonesia, so that is
\nsomething we can sell,\" he went on.<\/p>\n
Lippo Online's second largest part of company revenue, he
\nsaid, would come from advertisements on with Lippostar.com
\nfollowed by revenue from Web-hosting services.(bkm)<\/p>",
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"sponsor": "Okusi Associates",
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