Lippo acquires and merges DialMart into its retail chain<\/p>\n
JAKARTA (JP): Executives of grocery delivery service company
\nfor Greater Jakarta area, DialMart, confirmed on Friday that the
\nLippo group had acquired and merged the service company into the
\ngroup's retail chain.<\/p>\n
\"The acquisition process is ongoing. I'll tell you officially
\nnext week,\" DialMart's marketing and service director Mia
\nLukmanto told The Jakarta Post by phone.<\/p>\n
\"All I can say is (the acquisition) will not affect our
\nservice to our customers, instead our members will obtain more
\nbenefits,\" Mia said, but declined to elaborate.<\/p>\n
An executive at the Lippo group, who requested anonymity, also
\nconfirmed the acquisition, saying that it was being conducted
\nunder the company's Lippo-e-net and that DialMart would be called
\n\"Lipposhop\".<\/p>\n
In early 1997, Lippo Group's PT Multipolar Corporation
\npurchased 51 percent of retailer Matahari's shares, becoming the
\nmajority shareholder, with a total ownership of over 60 percent.
\nMatahari currently operates 74 stores nationwide.<\/p>\n
Mia said DialMart, which was launched in August 1998, now has
\nabout 75,000 members.<\/p>\n
\"Sixty percent of that figure are active members, who shop
\nwith us, spending an average of Rp 450,000 a month per customer,\"
\nMia said, adding that the company makes a total sales of some Rp
\n20.25 billion (US$2.3 million) a month.<\/p>\n
In April this year, Mia said the company only had some 6,500
\nmembers with a total sales of Rp 2 billion per month.<\/p>\n
The firm had carried out a series of promotional activities
\nthrough newspapers, radios and street banners.<\/p>\n
DialMart offers more than 3,000 items for sale, which can be
\nordered via phone, facsimile or the internet, with free delivery
\nto customers living in the Greater Jakarta area for purchases
\nworth at least Rp 200,000 per order.<\/p>\n
The products are mostly household needs such as kitchen items;
\ncanned foods and drinks; and toiletries.<\/p>\n
DialMart's chief operating officer Tatat Setyawan Dharmawan,
\nsaid the company offered \"a same-day delivery\" if customers
\nordered before 11 a.m.<\/p>\n
Currently, five percent of their members order their groceries
\nvia the company's website (www.dialmart.co.id) which was launched
\nin April, receiving orders worth between Rp 400,000 and Rp
\n450,000 per customer.<\/p>\n
Tatat said the company also had customers living in Canada and
\nthe United States who ordered via the internet for family members
\nresiding in Greater Jakarta.<\/p>\n
Tatat said the company had no plans to open a branch outside
\nthe capital.<\/p>\n
\"There are more working couples in Jakarta than in any other
\ncity (in the country) and who do not have the time to go to
\nshopping centers themselves,\" Tatat said.<\/p>\n
\"Besides, the traffic outside Jakarta is less congested so it
\nwill not take that much time to go to shopping centers,\" Tatat
\nadded. (jaw)<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/lippo-acquires-and-merges-dialmart-into-its-retail-chain-1447893297",
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