{
    "success": true,
    "data": {
        "id": 1940504,
        "msgid": "lincoln-and-cadillac-entry-level-models-remain-quite-expensive-1787723596",
        "date": "2026-08-26 12:13:11",
        "title": "Lincoln and Cadillac entry-level models remain quite expensive",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Business",
        "summary": "American premium brands Lincoln and Cadillac are pricing their entry-level models increasingly beyond the reach of average consumers, with the Lincoln Corsair Hybrid 2027 starting at US$48,790 and the Cadillac XT5 at US$46,595. This shift away from affordable luxury creates a market gap that rivals such as Audi, BMW and Lexus may exploit. The trend suggests the concept of 'affordable luxury cars' in the United States is being redefined.",
        "content": "<p>The premium automotive market in the United States, which once\noffered relatively affordable prices, is beginning to lose its footing.\nTwo premium American brands, Cadillac and Lincoln, are now positioning\ntheir entry-level models at prices increasingly distant from the concept\nof \u2018luxury for the masses\u2019.<\/p>\n<p>CarsCoops reported on Wednesday that Lincoln has just introduced the\nCorsair Hybrid 2027 as the entry-level model for consumers wanting to\nenter the brand. However, the vehicle is priced from US$48,790, or\napproximately Rp863.2 million.<\/p>\n<p>Meanwhile, Cadillac has set the XT5 starting at US$46,595 (around\nRp825.7 million). These prices mean American consumers must spend a\nconsiderable amount just to obtain a model at the very bottom of the\npremium SUV range.<\/p>\n<p>Conversely, other manufacturers are increasingly focusing on vehicles\nwith higher profit margins. Ford, as the parent company, has also\nreduced the number of models in the lower price segment and directed its\nportfolio towards vehicles considered to have greater appeal and\nprofitability.<\/p>\n<p>The problem is that this strategy has the potential to create a gap\nin the market. Consumers who want a vehicle with a premium image without\nhaving to pay close to the price of a top-tier luxury car now have fewer\noptions.<\/p>\n<p>This situation also opens opportunities for Audi, BMW, Lexus and a\nnumber of new premium brands to exploit the gap by offering vehicles\npositioned between mass-market and luxury cars.<\/p>\n<p>If the trend continues, the term \u2018affordable luxury car\u2019 in the\nUnited States may no longer be about finding a model with a low price,\nbut rather about finding a premium vehicle that least stretches the\nconsumer\u2019s budget.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/lincoln-and-cadillac-entry-level-models-remain-quite-expensive-1787723596",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}