Levi's holds gathering in Semarang<\/p>\n
SEMARANG: Jeans producer Levi's is to launch a new product on May
\nbranded as Levi's 501 The Original Reborn, PT Levi Strauss
\nIndonesia country manager Ramon Martellino said here over the
\nweekend.<\/p>\n
Speaking on the sidelines of a press tour organized by the
\ncompany at Losari, Semarang regency, Central Java, Ramon said the
\ncompany had sold over 3.5 billion pairs of jeans. The brand was
\nfirst produced in 1873.<\/p>\n
"To fit in with modern trends, the 501 series is now modified
\nwith a lower cut on the waist, looser on the hip, and straighter
\non the legs," he said.<\/p>\n
Company brand and marketing leader Devi Ariyani said that the
\nproducts so far were sold at Rp 209,000 a pair for the cheapest
\nand Rp 1.3 million a pair for the most expensive.<\/p>\n
The 501 series is produced in 108 different sizes and 20
\ndifferent materials worldwide. The products have been marketed in
\nover 100 countries, 14 of them in Asia.<\/p>\n
Asked about the existence of fake Levi's products in the
\ncountry, Ramon said that that was part of the risk that a company
\nshould take. "But we are confident that jeans lovers will feel
\nprouder wearing the original product," Ramon said. -- JP<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/levis-holds-gathering-in-semarang-1447893297",
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