Let's Talk It Over<\/p>\n
One cannot but admire the U.S. First Lady Hillary Rodham
\nClinton. She could really relax and enjoy the privileges and
\nluxuries that go along with the august office of the president of
\nthe world's most powerful nation. Instead, she chooses to trot
\naround the globe to get a first-hand account of the peoples'
\nlives all over.<\/p>\n
The Talk It Over column by HIllary Clinton, featured every
\nSunday, is a welcome addition to The Jakarta Post.<\/p>\n
Hillary brings an invaluable insight into whichever topic she
\nchooses to comment on. Her writings bring her out as a very warm-
\nhearted person, genuinely interested in the welfare of the
\npeople.<\/p>\n
Her recent article Modern culture badly needs inner values
\n(The Jakarta Post of Sept. 25) is a reflection of her strong
\ncondemnation of unethical advertisements and sales promotion
\ngimmicks. One should readily concur with her that advertising has
\nbecome \"adver-teasing\" -- seeking profits without ethical norms.
\nThe degeneration of social values is strikingly clear.<\/p>\n
In the field of advertising, a humorous description is that
\nthere is 85 percent confusion and 15 percent commission. In the
\npursuit of maximization of profits, the boundaries of public
\ndecency and morality are often crossed by the media. Ads showing
\nfemales as objects, even for products remotely connected with
\nwomen, are quite common.<\/p>\n
Mahatma Gandhi describes \"Commerce without morality\" as a
\nworst social sin.<\/p>\n
There are now 24-hour movie and film music channels produced
\nby private TV networks in many countries. Pray, for what purpose,
\nare these 24-hour channels intended for, except, perhaps, to line
\nup the pockets of media men and business people?<\/p>\n
The other day, when I was in my home country, I was totally
\naghast at seeing a student keenly watching a film early in the
\nmorning on cable TV, of course it was interspersed with
\ncommercials. Is this not commercial exploitation? Movies and
\nmusic are meant for relaxation and should not be screened in the
\nmorning during our most productive hours.<\/p>\n
We should commend the interest evinced by HIllary Clinton on
\nmatters of such public importance. We have to care for the
\nsociety we live in. Hillary's preeminent position in the world's
\nstage lends sufficient authority and credibility to her candid
\ncomments.<\/p>\n
D. CHANDRAMOULI<\/p>\n
Jakarta<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/lets-talk-it-over-1447893297", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }