{
    "success": true,
    "data": {
        "id": 1812910,
        "msgid": "legendary-us-confectionery-m-ms-to-launch-version-without-artificial-colours-1781880644",
        "date": "2026-06-19 20:54:00",
        "title": "Legendary US Confectionery M&M's to Launch Version Without Artificial Colours",
        "author": "Wisnu Arto Subari",
        "source": "MEDIA_INDONESIA",
        "tags": "",
        "topic": "Business",
        "summary": "Mars, the producer of M&M's, is set to launch a new version of the iconic sweets made entirely without artificial colours in August, responding to a US health campaign. The natural alternative will initially lack blue and brown colours due to technical challenges in replicating them with ingredients like spirulina. The move signals a significant shift in the global food industry towards healthier products, driven by regulatory pressure and consumer demand.",
        "content": "<p>Mars, the producer of the legendary confectionery, is poised to make\nhistory in its 85-year journey. This August, M&amp;M\u2019s will launch a new\nversion made entirely without artificial colours. However, there is a\nnotable difference from its iconic appearance: the colours blue and\nbrown will be absent from the packaging. The move comes as Mars faces\npressure from the Make America Healthy Again (MAHA) campaign, championed\nby US Secretary of Health Robert F. Kennedy Jr.\u00a0The campaign urges major\nfood companies to eliminate synthetic dyes, which are considered\ndetrimental to health, especially for children. Replacing artificial\ndyes with natural ingredients proved far more difficult and expensive\nthan anticipated. Mars researchers successfully replicated red, orange,\nand yellow using ingredients such as beetroot and turmeric. However,\nblue presented the greatest challenge. Mars opted for spirulina\u2014a\nseaweed often touted as a superfood\u2014as a substitute for synthetic blue\ndye (Blue 1). Unfortunately, using spirulina created serious technical\nproblems in the factory. Because the brown colour of M&amp;M\u2019s also\nrequires a blue component in its production process, Mars was forced to\ntemporarily omit both blue and brown from this natural product line.\nAnton Vincent, head of Mars\u2019 North American snacks business, stated that\nthe company chose to launch despite the incomplete six-colour palette.\n\u2018It\u2019s a scary situation. You\u2019re tinkering with an 85-year-old icon,\u2019 he\nsaid. While blue and brown are missing, Mars successfully retained the\ngreen colour, which also uses spirulina but in a lower dosage. In taste\ntests, consumers reportedly could not distinguish between the natural\nversion and the original. Initially, the artificial dye-free M&amp;M\u2019s\nwill be available exclusively through Amazon. Mars aims to have all six\nrainbow colours available in the natural version by 2028. Until then,\nthe original version with artificial dyes will continue to be sold\nalongside it. This move by Mars sends a strong signal to the global food\nindustry that demands for healthier products are reshaping the business\nand scientific realities behind iconic global brands.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/legendary-us-confectionery-m-ms-to-launch-version-without-artificial-colours-1781880644",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}