{
    "success": true,
    "data": {
        "id": 1810155,
        "msgid": "largest-food-and-beverage-exhibition-eastfood-iifex-2026-opens-in-surabaya-1781780065",
        "date": "2026-06-18 16:42:14",
        "title": "Largest Food and Beverage Exhibition EastFood IIFEX 2026 Opens in Surabaya",
        "author": "",
        "source": "DETIK",
        "tags": "",
        "topic": "Trade",
        "summary": "EastFood Indonesia Expo (IIFEX) 2026, the largest international B2B food and beverage trade show in East Java, has officially opened in Surabaya. The event brings together over 180 exhibitors and 30 selected MSMEs, aiming to expand market access and forge global partnerships. It features business matching, a hosted buyer programme, and culinary competitions to accelerate growth in Indonesia's food and beverage sector.",
        "content": "<p>The food and beverage industry in East Java welcomes the EastFood\nIndonesia Expo (IIFEX) 2026, an international-scale Business-to-Business\n(B2B) trade exhibition officially opened today. The exhibition runs\nuntil 21 June 2026 at the Grand City Convention Hall, Surabaya.<\/p>\n<p>The event serves as a strategic moment for industry players to expand\nmarkets, build partnerships, and accelerate growth in the food and\nbeverage sector, which continues to show a positive trend in\nIndonesia.<\/p>\n<p>Daud D. Salim, Chief Executive Officer of Krista Exhibitions, stated\nthat through EastFood Indonesia Expo 2026, the group aims to provide a\nbusiness platform that connects food and beverage industry players from\nvarious countries while opening wider cooperation opportunities.<\/p>\n<p>\u201cWe hope EastFood Indonesia Expo 2026 can become a catalyst for\nindustry growth, expand business networks, and open greater market\naccess for both national and international businesses,\u201d Salim said in a\nwritten statement on Thursday (18\/6\/2026).<\/p>\n<p>The exhibition successfully features more than 180 exhibitors from\nboth domestic and international markets. The presence of these global\nindustry players not only broadens business networks but also\nstrengthens the exhibition\u2019s position as a cross-border integrative\nplatform designed to unlock export opportunities for Indonesia\u2019s leading\nproducts to the global market.<\/p>\n<p>Furthermore, the event is supported by the active participation of 30\nselected Micro, Small, and Medium Enterprises (MSMEs) under a mentorship\nprogramme. These MSMEs receive a golden opportunity to introduce their\nquality local products directly to a wider market and a more mature\nbusiness ecosystem.<\/p>\n<p>One of the flagship agendas within the EastFood Indonesia Expo 2024\nseries is the Bakat Boga Challenge 2026, a prestigious culinary\ncompetition that originated in Yogyakarta and has successfully attracted\nculinary talents from various regions across Indonesia. Designed by\nprofessional chefs, the competition provides a platform for participants\nto showcase creativity, technical skills, and innovation in creating\nhigh-quality culinary products.<\/p>\n<p>Competition categories include Lapis Surabaya &amp; Bolu Gulung Keju,\nTraditional Jajanan Pasar, Western Seafood Spaghetti &amp; Chicken Main\nCourse, as well as The Best Risoles &amp; Classic Chiffon Cake.\nParticipants will be judged on taste, processing technique, hygiene,\ncreativity, and presentation quality according to professional culinary\nindustry standards.<\/p>\n<p>Beyond competitions, visitors can also join various Cooking Demo and\nBaking Demo sessions featuring professional chefs, industry\npractitioners, and leading brands such as IndoBake, Kewpie, Rich\u2019s, and\nother food and beverage companies.<\/p>\n<p>As part of the EastFood Indonesia Expo 2026 series, the Indonesia\nCoffee Art Battle (ICAB) presents workshops and talkshows throughout the\nexhibition. This programme is designed to enrich the knowledge of coffee\nindustry players, baristas, roasters, F&amp;B business owners, and\ncoffee enthusiasts through educational sessions led by national coffee\npractitioners and experts.<\/p>\n<p>To maximise transaction and business collaboration opportunities,\nEastFood Indonesia Expo 2026 features a Business Matching programme that\nallows exhibitors to meet directly with potential business partners,\ndistributors, importers, and investors. The programme is designed to\ncreate more effective business interactions and generate sustainable\ncooperation.<\/p>\n<p>The exhibition also pays special attention to the Hosted Buyer\nProgramme, an exclusive initiative that invites potential buyers from\ndomestic and international markets to participate in scheduled business\nmeetings with exhibitors. Through this programme, EastFood Indonesia\nExpo 2026 seeks to create more targeted and productive business\nconnections, thereby opening strategic partnership opportunities,\nexpanding access to global markets, strengthening international trade\nnetworks, and increasing transaction and export potential for food,\nbeverage, packaging technology, and related supporting industries.<\/p>\n<p>EastFood Indonesia Expo 2026 invites food and beverage industry\nplayers, including distributors, importers, exporters, business owners,\nHORECA (hotel, restaurant, and caf\u00e9) professionals, modern retail\nnetworks, MSMEs, investors, industry associations, academics, and\nbusiness decision-makers from home and abroad seeking partnership\nopportunities, innovation, and business development in the food and\nbeverage sector.<\/p>\n<p>As the largest food and beverage exhibition in East Java, EastFood\nIndonesia Expo 2026 serves as a strategic meeting hub for industry\nplayers. Presenting an ecosystem from upstream to downstream, this\ninternational-scale exhibition simultaneously reinforces Surabaya\u2019s\nstrategic position as a major trade hub and the largest barometer for\nthe food and beverage industry in eastern Indonesia.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/largest-food-and-beverage-exhibition-eastfood-iifex-2026-opens-in-surabaya-1781780065",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}