Koran Tempo launches major facelift<\/p>\n
Damar Harsanto
\nThe Jakarta Post\/Jakarta<\/p>\n
Two students aboard a train from their campus of the University
\nof Indonesia in Depok, West Java heading to Kota, West Jakarta
\nlooked surprised when they received the Monday edition of Koran
\nTempo daily that was half of the usual seven column broad sheet
\nsize.<\/p>\n
\"Is this the new look of the paper? It is similar to the size
\nof tabloids, right?\" said one student to the other while starting
\nto open the paper's 48 pages.<\/p>\n
The publisher of Koran Tempo claimed that the new look was
\nreally \"radical\".<\/p>\n
\"There has been a growing trend in the international
\ncommunity, especially in Europe, for publishers to switch to a
\nmore compact size instead of the broad sheet. Sooner or later, we
\nwould have to follow the trend. That's why we decided to start
\nthe change now,\" the paper's chief editor Toriq Hadad told The
\nJakarta Post.<\/p>\n
Toriq cited several examples, like El Pais in Spain, The
\nIndependent and The Times in Britain, which have adopted the more
\ncompact format from their initial broad sheet layout.<\/p>\n
\"The Malaysian New Straits Times which has a 159-year old
\ntradition of using broad sheet has eventually decided to turn to
\nthe compact size after newcomer daily The Star that uses the
\ncompact copy managed to beat the former's circulation,\" he said.<\/p>\n
He added that the change had saved the New Strait Times' face,
\nwhich later managed to raise its circulation by 10 percent.<\/p>\n
In its editorial on Monday, the publisher also said that the
\ncompact size was also part of efforts to lure young readers, who
\nhave high mobility, focus on certain issues, are progressive and
\nmore informal, with the more handy and eye-catching graphic
\ndesign of the paper.<\/p>\n
\"The compact format also opens more opportunities for
\nadvertisers to place full-page ads with less money to spend,\" it
\nsaid.<\/p>\n
Toriq said that a special team of four editorial staffers had
\nworked on the new format for a year.<\/p>\n
The team of four comprises Purwanto Setiadi, Yosep Suprayogi,
\nYuyun Nurrachman and Eko Punto Pambudi.<\/p>\n
\"They had been working with dummies before they finally came
\nup with the present format,\" he said.<\/p>\n
Fortunately, the board of directors agreed to the proposed
\nformat.<\/p>\n
According to Toriq, the change was nothing to do with slashing
\nproduction costs.<\/p>\n
\"The change has required us to recruit two new photographers
\nto help produce more pictures,\" he said.<\/p>\n
Some editorial staffers also had to come earlier in the
\nmorning to finish some parts of the 48-page edition, he added.<\/p>\n
Koran Tempo currently sells between 140,000 and 170,000 copies
\ndaily.<\/p>",
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