Kia unveils survival strategy<\/p>\n
SEOUL (AFP): South Korea's insolvent Kia Motors Corp.
\nyesterday unveiled an aggressive survival strategy for 1998 to
\nincrease total sales from 6.36 trillion won (US$3.53 billion)
\nlast year to 7.3 trillion won this year.<\/p>\n
The strategy, called \"Turn Around 365,\" also called for a 32.7
\npercent increase in exports.<\/p>\n
\"Exports is the only way for us to survive,\" a Kia spokesman
\ntold AFP.<\/p>\n
\"The won's fall has improved our market situation abroad. So,
\nwe have adopted an aggressive marketing plan,\" he said.<\/p>\n
Kia, which has been surviving on court receivership
\napplications and emergency loans since July last year, posted a
\n10.7 percent drop in sales last year, which stood at 697,384
\nunits including 342,945 overseas.<\/p>\n
\"This year we hope to sell 800,000 automobiles altogether,
\nincluding 450, 000 units overseas, with our business focused on
\nstrengthening our overseas sales network,\" the spokesman said.<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/kia-unveils-survival-strategy-1447893297",
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"sponsor": "Okusi Associates",
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