Kalbe buys Woods brand<\/p>\n
JAKARTA (JP): PT Kalbe Farma, a publicly listed pharmaceutical
\ncompany, has spent US$14.4 million to buy Woods brand-name and
\nbusiness from W.E. Woods Pty Ltd and Woods Pharmaceutical
\nAustralia Pty Ltd, Kalbe said yesterday.<\/p>\n
Woods, an established brand for cough syrup and peppermint
\ncures, was started by William Edward Woods in 1895. The brand is
\navailable in seven nations and has trademarks registered in more
\nthan 20 countries.<\/p>\n
The purchase, completed in Sydney last Wednesday, includes the
\nbrand, worldwide business, related intellectual property rights
\n(including formula, technology, design and product concept) and
\ninventory, Kalbe said.<\/p>\n
"This acquisition is just one of the steps in our strategy to
\nanticipate market globalization. The existing markets for Woods,
\ntogether with its distribution network, will assist Kalbe to
\ndistribute its other products."<\/p>\n
Woods's sales last year were $4.38 million. The figure was
\nexpected to climb to $15 million within five years, Kalbe said.
\n(icn)<\/p>",
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