{
    "success": true,
    "data": {
        "id": 1644148,
        "msgid": "just-in-testing-phase-chatgpt-ads-already-generate-rp-1-6-trillion-1774875137",
        "date": "2026-03-30 19:03:00",
        "title": "Just in Testing Phase, ChatGPT Ads Already Generate Rp 1.6 Trillion",
        "author": "Reska K. Nistanto",
        "source": "KOMPAS",
        "tags": "",
        "topic": "Business",
        "summary": "OpenAI's advertising business, launched in a trial phase in February 2026, has generated over $100 million (approximately Rp 1.6 trillion) in revenue within less than two months, primarily from the US market. The company is partnering with more than 600 advertisers and reports no privacy impacts, while optimistically planning to expand the ads to countries like Canada, Australia, and New Zealand. This move marks a key revenue strategy for OpenAI, which has transitioned from a non-profit model, with ads clearly labelled and positioned to avoid disrupting user experience.",
        "content": "<p>OpenAI\u2019s advertising business, which began in February 2026, appears\nto be a new source of revenue for the parent company of the ChatGPT\nchatbot. According to an OpenAI spokesperson, the company\u2019s advertising\nrevenue has reached more than $100 million (approximately Rp 1.6\ntrillion). This amount was achieved in less than two months after OpenAI\nstarted trialling ads on ChatGPT, particularly in the United States. In\nrunning this business, the artificial intelligence (AI) company is\ncollaborating with more than 600 advertisers. However, an OpenAI\nrepresentative stated that the company has not observed any impacts\nconcerning privacy. Overall, OpenAI\u2019s trial of ads for free ChatGPT\nusers and ChatGPT Go is considered successful. Nevertheless, some\nadvertisers have complained about the slow and outdated launch of the\nads. OpenAI itself claims that the ad speed is intentionally slow to\nunderstand the user experience. \u201cWe are in the early testing phase of\nads on ChatGPT, and the current goal is to learn and refine the\nexperience for consumers before expanding it,\u201d said the OpenAI\nspokesperson, quoted by KompasTekno from CNBC on Monday (30\/3\/2026). \u201cWe\nare optimistic about the initial signals from users and participating\nbrands, and continue to see strong interest from advertisers,\u201d the\nspokesperson added. The report on OpenAI\u2019s advertising revenue was\ninitially shared by the media outlet The Information. After\nimplementation in the US, ads on ChatGPT will also be expanded to other\nregions in the near future, including Canada, Australia, and New\nZealand. OpenAI\u2019s decision to place ads on ChatGPT is part of the\ncompany\u2019s strategy to generate revenue, following its change from a\nprevious non-profit structure. This ad display trial is aimed at adult\nusers in the United States using the free version and the ChatGPT Go\nsubscription package. In circulating screenshots, the ads on the ChatGPT\npage appear at the bottom of the conversation interface, after the\nChatGPT response. KompasTekno observations show that the ads are clearly\nlabelled as sponsored content and placed outside the main response area,\nso users still see the AI answer first without interruption.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/just-in-testing-phase-chatgpt-ads-already-generate-rp-1-6-trillion-1774875137",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}