JP\/17\/PLAZA<\/p>\n
Jogjakarta Plaza celebrates 10th anniversary<\/p>\n
Sri Wahyuni
\nThe Jakarta Post\/Yogyakarta<\/p>\n
Many consider unity as one of the keys to a successful business.<\/p>\n
Unless it is present, both internally within an entity and
\nexternally within the wider community, it will be difficult for a
\nbusiness to operate successfully, let alone develop optimally.<\/p>\n
Sharing the same thinking, the four-star Jogjakarta Plaza
\nhotel on Jl. Gejayan has adopted "Unity on Ten" as the central
\ntheme for its 10th anniversary celebration this year on July 10.<\/p>\n
Based on this theme, the hotel wants to show that its
\nemployees, business partners, the media, guests, and the
\nsurrounding community are all considered equally important.
\nUnity, therefore, must be promoted between the hotel and all of
\nthese components.<\/p>\n
"Without the support of the employees, our business partners,
\nthe media, and the surrounding community, we would never have
\nachieved what he have achieved to date," Jogjakarta Plaza's
\nGeneral Manager Yungke Wibowo told The Jakarta Post recently.<\/p>\n
As an expression of gratitude and appreciation, therefore, a
\nseries of programs have been planned and conducted both to
\ncommemorate the hotel's 10th anniversary, and as part of its
\nsocial and promotional programs.<\/p>\n
For employees who have with the hotel for the entire 10 years,
\nfor example, the management is putting on a special dinner on July
\n10 during which representatives of the management and the owners
\nwill present them with merit awards.<\/p>\n
For its business partners, meanwhile, the management has paid
\nofficial visits this week to the 10 local companies that play the
\nbiggest roles in supporting the hotel's operations to express
\ngratitude and appreciation. As for its customers, the hotel is
\nputting on various attractive promotions.<\/p>\n
"We have also been helping local street children as part of
\nour social activities over the last few years and have just
\nstarted providing scholarships to elementary school students,"
\nYungke explained.<\/p>\n
In the field of tourism, the hotel participates in various
\nassociations, including the Association of Hotel General
\nManagers, the Association of Indonesian Hotels and Restaurants,
\nand the Java Pavilion, a government-sponsored organization made
\nup of local stakeholders in the tourism industry.<\/p>\n
"We have a lot to do to promote the tourism industry here. The
\nmost important thing is to encourage more foreign tourists to
\ncome to Jogja," said Yungke, referring to Yogyakarta by its
\npopular nickname.<\/p>\n
Despite being the second most important tourist destination in
\nIndonesia after Bali, according to Yungke, Yogyakarta is still
\nnot so popular among foreign tourists.<\/p>\n
This is why the establishment of Yogyakarta-Kuala Lumpur and
\nYogyakarta-Singapore direct flights last year has failed to
\nproduce a significant increase in the number of foreign tourists
\nvisiting the province.<\/p>\n
"Like it or not, we are still dependent on Jakarta and Bali as
\nour main gateways as regards foreign tourists," Yungke said.<\/p>\n
As a result, Yogyakarta hotels fail to fully benefit from
\nvisits by foreign tourist visits as most of these prefer to visit
\nJogja in the morning and then return to Bali or Jakarta in the
\nevening.<\/p>\n
Yungke, therefore, stressed the need for more intensive
\nmarketing of Jogja as a destination. This could be done by
\ncreating various attractive, innovative tour packages and
\noffering more interesting nightlife.<\/p>\n
"In this case, unity among all the stakeholders in the tourism
\nindustry, including the local governments and the community in
\ngeneral, is essentially. We cannot succeed by not acting in
\ntandem. We must all work together, with all the stakeholders
\nbeing involved," he said.<\/p>\n
Previously under the management of Radisson Hotels and Resorts
\nsince its establishment on July 10, 1995, Jogjakarta Plaza joined
\nup on April 1, 2003, with four other hotels around the country
\nunder the same management and formed a new local hotel chain
\nnamed Prime Plaza Hotels and Resorts.<\/p>\n
The four other hotels are Kota Bukit Indah Plaza (Purwakarta,
\nWest Java), Surabaya Plaza (East Java), Sanur Paradise Plaza
\n(Bali), and Bali Dynasty Resort (Kuta, Bali).<\/p>\n
The rebranding, according to Yungke, was carried out mostly
\nfor efficiency purposes. By becoming a local hotel chain, the
\nhotels do not need to spend extra money paying franchise fees.
\nThis way, he said, they could devote more resources to improving
\nhotel facilities.<\/p>\n
In terms of health and fitness facilities, for example, the
\nJogjakarta Plaza is presently the only star-rated hotel in the
\nprovince that has a beach volleyball court, cardio-fitness
\ntheater, and health club facilities of Olympic standard.<\/p>\n
It was also because of these Olympic standard facilities that
\nclimber Clara Sumarwati once trained here under the supervision
\nof a health consultant from the nearby Yogyakarta State
\nUniversity (UNY).<\/p>\n
Yungke said that being a local hotel chain made it easier for
\nthe hotels in the group to realize their pledges to serve as
\nbenchmarks for Indonesian hospitality by highlighting the local
\ncharacteristics of their respective locations, thus making each
\nof the hotels a unique property.<\/p>\n
With its new motto of "Same Smile, New Name & Even Better
\nService", the 129-room Jogjakarta Plaza is one of
\nYogyakarta's leading hotels with an average occupancy rate of
\nbetween 70 percent and 80 percent.<\/p>",
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"sponsor": "Okusi Associates",
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