Joger's business strategy fits to a tee<\/p>\n
By Tarko Sudarno<\/p>\n
KUTA, Bali (JP): \"Hello, good morning, selamat pagi,\" says
\nJoseph Theodorus Wulianadi, popularly known as Mr. Joger, every
\ntime he answers the phone at his Kuta home, be it in the morning,
\nnoon or even midnight.<\/p>\n
He also keeps matters informal during a morning meeting with
\nmembers of his staff at his Kuta store. The room is filled with
\njokes and laughter, with workers sitting in a semicircle facing
\ntheir boss and his wife.<\/p>\n
In the daily trouble-shooting meeting held before the store is
\nopened, they discuss problems and how best to resolve them.<\/p>\n
It is not as serious as conventional business meetings. Often,
\nparticipants only sing and chat together. The meeting also
\nfunctions as a forum to enhance self-discipline among employees.<\/p>\n
It is only one of Joseph's strategies to foster his business
\nPabrik Kata-Kata Joger, which produces popular T-shirts as well
\nas other souvenirs like glasses, cups, posters, and hats. The
\nproducts bear messages that are sometimes nasty, humorous,
\ninspiring or witty.<\/p>\n
As 10 a.m. rolled around it was time to open the store. Dozens
\nof buyers waited patiently outside.<\/p>\n
\"Let them wait for us. The meeting is not finished yet,\"
\nJoseph said.<\/p>\n
The store is open from 10 a.m. to 6 p.m \"Joger time\", meaning
\nJoseph and his staff can open or close the store whenever they
\nfeel it necessary.<\/p>\n
\"Our business is a happy-oriented, not a money-oriented one,\"
\nsaid Joseph. He added that his business was focused more on
\nmaintaining quality. Through his business, he added, he sought to
\npursue happiness, not riches.<\/p>\n
\"Money is important but not the most crucial thing in life,\"
\nsaid Joseph, a brother of talk show host Jaya Suprana and the
\nowner of Jamu Jago herbal medicine empire.<\/p>\n
Pabrik Kata-Kata Joger was established in July 1980 and the
\nhome-based industry gradually became hugely popular. In addition
\nto elaborate art pieces like wooden statues, paintings and other
\nartworks, Joger's T-shirts are considered unique souvenirs by
\nmany visitors to Bali.<\/p>\n
Joseph previously owned three Joger stores in Denpasar and
\nKuta.<\/p>\n
However, in 1987 he decided to close down his two stores in
\nDenpasar.<\/p>\n
He manages the Kuta store in his peculiar managerial style.<\/p>\n
People who want to buy his products must adhere to the store's
\nrule regarding limited purchases.<\/p>\n
They can only buy three T-shirts at every visit. Those who
\nwant more are required to write their orders on a special form.<\/p>\n
\"This policy is applied to show to rich buyers that money
\ncan't buy everything. In this store, they cannot use their money
\nto get all they want. They have to share with others,\" Joseph
\nsaid.<\/p>\n
Despite his wealth, Joseph sometimes appears like a martial
\narts expert. At other times he could be mistaken for a parking
\nattendant.<\/p>\n
Joseph also encourages his employees to adopt his happiness-
\noriented approach to life.<\/p>\n
\"My employees are my family,\" said Joseph, describing them as
\nthe company's most precious assets.<\/p>\n
To promote his principle, Joseph established Garing, which
\nstands for Tiga Piring (three dishes). The concept of the group
\nis that people who can eat three times a day must share their
\ngood fortune with the needy.<\/p>\n
Every month, members of the group carry out various charity
\nprograms to help orphans and provide donations for the
\ndevelopment and maintenance of places of worship like mosques,
\nchurches, Hindu temples and public facilities.<\/p>\n
They are also active in maintaining their neighborhood areas.
\nWhen a riot hit Denpasar and its surrounding areas in October
\nlast year, members of Garing worked hand in hand with the locals
\nto clean up the debris from the burned buildings.<\/p>\n
In May 1998, Jakarta was hit by mass riots in which Chinese-
\nIndonesians were a target. Many of them fled to Bali and abroad.<\/p>\n
Joger's store and residence became a haven for them as they
\ntried to recover from the trauma of having their homes and
\nbusinesses looted. Joger provides not only unique souvenirs, but
\nalso a safe and welcoming place for those seeking spiritual
\nfulfillment.<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/jogers-business-strategy-fits-to-a-tee-1447893297",
"image": ""
},
"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
}