{
    "success": true,
    "data": {
        "id": 1881609,
        "msgid": "jember-has-the-assets-to-become-a-tourism-magnet-in-east-java-1785001869",
        "date": "2026-07-25 23:51:52",
        "title": "Jember Has the Assets to Become a Tourism Magnet in East Java",
        "author": "Erdy Nasrul",
        "source": "REPUBLIKA",
        "tags": "",
        "topic": "Tourism",
        "summary": "Presidential Special Envoy for Tourism Zita Anjani stated that Jember possesses strong potential to become a major tourism hub in eastern Java, citing its diverse natural attractions and the globally recognised Jember Fashion Carnaval (JFC). She highlighted that the region's complete tourism package, from mountains to beaches, combined with the JFC's role as a pioneer in Indonesia's carnival industry, drives the creative economy and extends visitor stays. Anjani noted that improving air connectivity, particularly increasing flight frequency and establishing direct links to destinations like Bali, remains a key challenge to boosting tourist arrivals.",
        "content": "<p>Presidential Special Envoy for Tourism Zita Anjani has assessed that\nJember Regency possesses strong assets to develop into a tourism magnet\nin the eastern region of Java. According to her, the wealth of tourist\ndestinations in Jember, combined with the reputation of the Jember\nFashion Carnaval (JFC), is a major draw for boosting tourist visits.<\/p>\n<p>\u201cJember is a pioneer in organising carnivals in Indonesia and has a\nwealth of complete tourist destinations,\u201d Zita said after attending a\nTourism Discussion in Jember on Saturday evening. The discussion, titled\n\u201cCollaboration Towards Quality, Sustainable, and World-Class Tourism in\nJember Regency,\u201d was held with tourism activists, Tourism Ambassadors,\nPuteri Indonesia, Gus Ning Jember, youth leaders, and MSME players at\nPendapa CSL Gebang.<\/p>\n<p>According to Zita, Jember has become a reference for organising\ncarnivals in various regions across Indonesia through the Jember Fashion\nCarnaval, which has consistently developed since it was first held.\n\u201cJember is the pioneer of carnivals in Indonesia. Many regencies and\ncities that now organise carnivals were inspired by Jember, so we thank\nJember and the Jember Fashion Carnaval Foundation for being the mecca of\ncarnivals in Indonesia,\u201d she said.<\/p>\n<p>During her visit to Jember, Zita also attended a series of Jember\nFashion Carnaval (JFC) events. This visit was her second, following her\nattendance at the JFC event the previous year. \u201cJFC holds an important\nposition in the development of the carnival industry in Indonesia, so\nmany regions now hold carnivals inspired by the JFC event,\u201d she\nsaid.<\/p>\n<p>Zita assessed that JFC\u2019s success has not only built Jember\u2019s tourism\nimage but also driven the creative economy sector. The event is\nconsidered capable of opening up space for fashion players, craftsmen,\nMSMEs, artists, as well as the hotel and culinary sectors to grow in\nline with the increase in tourist visits.<\/p>\n<p>She also held a dialogue with Gus Ning Jember regarding the potential\nfor developing the region\u2019s tourism sector. From the discussion, Zita\nassessed that Jember has diverse tourist attractions, ranging from\nmountainous areas, waterfalls, and beaches to tourism villages and\nstretches of rice fields. \u201cJember has a complete tourism package. There\nare the foot of Mount Raung, waterfalls, tourism villages, beaches, and\nexpanses of rice fields. Its tourism potential is enormous,\u201d she\nsaid.<\/p>\n<p>According to her, this diversity of destinations is a competitive\nadvantage that not all regions possess. Tourists, Zita said, can enjoy\nnatural, cultural, and creative economy tourism in one travel area,\nthereby extending the length of stay and increasing tourism\nspending.<\/p>\n<p>Nevertheless, Zita assessed that strengthening air transport\nconnectivity remains a task to be addressed to boost the number of\ntourist visits. \u201cI hope the frequency of flights to Jember can be\nincreased, including opening more flights connecting Jember with other\ntourist destinations such as Bali,\u201d she said.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/jember-has-the-assets-to-become-a-tourism-magnet-in-east-java-1785001869",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}