A blangkon may appear to be just a head covering. However, in the\nhands of Tri Damayanti and her husband, every strand of fabric shaped\nand arranged holds a longer story: one of inherited skill, a business\nthat sustains a family, and a Javanese culture striving to endure amidst\nchanging times.<\/p>\n
For Tri\u2019s family, the blangkon is more than just a craft. Behind its\nproduction process, there is a family kitchen that must remain active.\nTherefore, keeping the business running means more than just maintaining\nproduction; there are challenges in keeping the product recognised,\nreaching wider markets, and ensuring the skill of making blangons\nretains its economic value.<\/p>\n
Tri\u2019s journey eventually led her to PT Permodalan Nasional Madani\n(Persero). Since becoming a client in 2023, Tri has gained access to\nfinancing that helped her meet raw material needs. However, business\nstrengthening did not stop at capital alone.<\/p>\n
Through empowerment activities, PNM also provided knowledge and\nmentoring to help Tri develop ways to market her products. Consequently,\nsocial media began to be utilised as a new space to introduce the\nblangkon to more people.<\/p>\n
\u201cI am grateful to PNM for providing training and mentoring that has\nbeen very beneficial to my business. Through this training and guidance,\nI can market my products via social media so that my products become\nmore widely known,\u201d said Tri.<\/p>\n
The changes experienced by Tri illustrate that the strengthening of\nultra-micro enterprises does not end once capital is received. There is\nknowledge that needs to be built, the courage to try new methods, and\nthe opportunity to expand markets. It is at this point that empowerment\nbecomes a vital part of a business journey.<\/p>\n
PNM President Director, Kindaris, stated that PNM strives to open\naccess while simultaneously creating opportunities so that\nunderprivileged communities can develop their existing potential.\nAccording to him, financing serves as the entry point, while empowerment\nhelps clients gain the ability to continue growing.<\/p>\n
\u201cOpening access is not just about providing financing. We want to\nopen opportunities so that every client can learn, develop their\nbusiness, and become more confident in their potential. Therefore, we\npresent financing and empowerment side-by-side, so that the businesses\nbeing run do not just survive, but have the space to continue growing,\u201d\nsaid Kindaris.<\/p>\n
This approach is crucial for businesses like the one run by Tri.\nBecause when a traditional business has the space to expand, it is not\nonly the family economy that grows, but also the opportunity for local\nskills and products to find their place amidst changing times.<\/p>\n
\u201cI hope this mentoring continues so that we, as clients, can continue\nto develop, become more confident, be able to expand our businesses, and\nimprove our family\u2019s economy,\u201d she added.<\/p>\n
From a small business home in Pracimantoro, these blangkons continue\nto be handmade. Every order represents more than just income for Tri\u2019s\nfamily; it is part of the journey of a traditional skill finding its\nplace amidst a constantly changing generation.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/javanese-blangkon-remains-alive-amidst-changing-times-with-pnm-mekaar-1790675870", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }