{
    "success": true,
    "data": {
        "id": 1795349,
        "msgid": "jakpro-partners-with-feel-good-network-to-optimise-jis-commercial-potential-1781082291",
        "date": "2026-06-10 15:00:59",
        "title": "Jakpro Partners with Feel Good Network to Optimise JIS Commercial Potential",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Business",
        "summary": "PT Jakarta Propertindo (Jakpro) has appointed Feel Good Network to manage the naming rights for Jakarta International Stadium (JIS), aiming to maximise its commercial value. The partnership involves developing marketing strategies, managing tenders, and securing a long-term sponsor to strengthen the venue's brand and global reputation. The initiative is part of a broader effort by the DKI Jakarta Provincial Government to innovate asset financing and position the capital as a competitive global city.",
        "content": "<p>Jakarta International Stadium (JIS) is a strategic asset with\nsignificant commercial potential. PT Jakarta Propertindo (Perseroda)\n(Jakpro) has partnered with Feel Good Network to optimise this potential\nthrough the management of the stadium\u2019s naming rights. Adi Adnyana,\nDirector of Business &amp; Operations at Jakpro, stated that the\ncollaboration aims to reinforce JIS\u2019s position as one of the most\nprestigious sponsorship assets in Indonesia and Southeast Asia. He\ndescribed the initiative as part of an effort to continually develop an\ninnovative, professional, and sustainable asset management model.\nJakarta International Stadium is a strategic city asset designed to be\nmore than just a stadium; it is a sports, entertainment, and public\nspace destination that makes the people of Jakarta proud. The\ncollaboration with Feel Good Network is considered an important step to\nattract the right corporate partners, providing not only economic value\nbut also strengthening JIS\u2019s identity, appeal, and reputation on a\nglobal level. Through this partnership, Feel Good Network will support\nthe comprehensive management and development of the JIS naming rights\ncommercialisation strategy, from marketing strategy formulation and\ntender process management to negotiation assistance and implementation\nof cooperation with selected sponsors. As an international standard\nstadium that has hosted various global-scale sporting, entertainment,\nand public events, Adi noted that JIS holds strategic value not only in\nits infrastructure function but also in its brand strength and exposure.\nThe naming rights programme is expected to foster long-term\ncollaboration that benefits all parties and supports the sustainability\nof city asset management. Jakpro and Feel Good Network will initiate a\nstrategic process starting with market sounding to map market interest\nand identify potential partnerships. This will be followed by exploring\ncompanies and brands whose character, values, and positioning align with\nJIS as an international standard stadium. Following this exploratory\nphase, Jakpro will conduct a limited tender, inviting selected\ncorporations and brands that meet the established criteria. This\napproach is designed to ensure professionalism and produce a partnership\nproviding strategic value. The JIS naming rights will be offered under a\nfive-year cooperation scheme to ensure certainty, stability, and\nlong-term visibility for the sponsor partner. Through this initiative,\nJakpro hopes to open wider collaboration opportunities with the business\nworld while strengthening the sustainability of city asset management.\nAdi Adnyana emphasised that this step aligns with the DKI Jakarta\nProvincial Government\u2019s efforts to encourage financing innovation,\noptimise regional assets, and strengthen Jakarta\u2019s position as a\ncompetitive global city. Wisnu Satya Putra, CEO of Feel Good Network,\nexpressed optimism about JIS\u2019s potential as a platform for collaboration\nbetween the public sector and the business world. He noted that JIS is\nan asset with immense strategic value and commercial potential,\npresenting an opportunity to create partnerships that deliver business\nbenefits and positively impact the development of the sports,\nentertainment, and lifestyle ecosystem in Jakarta.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/jakpro-partners-with-feel-good-network-to-optimise-jis-commercial-potential-1781082291",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}