{
    "success": true,
    "data": {
        "id": 1763511,
        "msgid": "jakarta-west-bakso-catering-business-thrives-with-celebrity-patronage-1780155236",
        "date": "2026-05-25 16:02:22",
        "title": "Jakarta West Bakso Catering Business Thrives with Celebrity Patronage",
        "author": "",
        "source": "DETIK",
        "tags": "",
        "topic": "Business",
        "summary": "Profesor Bakso, a Jakarta West bakso catering business, has gained celebrity clientele through social media and consistent quality, selling 4,000 portions monthly. Since joining BRI's Rumah BUMN initiative in 2022, it has benefited from free training, promotional support, and access to high-profile events, including selling 1,000 portions at JIExpo. The partnership highlights how government-backed programmes empower UMKMs to scale and integrate into the digital economy.",
        "content": "<p>Profesor Bakso is a Jakarta-Bogor-Depok-Tangerang-Bekasi\n(Jabodetabek) bakso catering business that has gained popularity among\ncelebrities. The kitchen of Profesor Bakso is located on Abdul Rahman\nLane, Sukabumi Utara, Kebon Jeruk, West Jakarta. The fragrant aroma of\nbakso broth filled the kitchen of Putri and Hendra\u2019s business this\nmorning. The MSME offers bakso catering, ready-to-eat bakso, frozen\nbakso, and stalls for events ranging from small to large-scale. This\nhome-style bakso catering began in 2020. \u2018We\u2019ve been around for a while,\nbut we specifically focused on bakso catering in 2020. Before that, we\nran general bakso warungs,\u2019 Hendra said when interviewed. Putri and\nHendra have operated the bakso catering for around six years. Through\nconsistency and diligence, the business has gained popularity among\nJakarta celebrities, starting with social media promotion by Profesor\nBakso. \u2018Everything came through social media. We built our presence\nthere. Alhamdulillah, perhaps they were drawn to our social media\ncontent and reached out,\u2019 Hendra said. \u2018They have events or want to host\nthem. They search on social media, see our page, try us out\u2014that\u2019s how\nit started. After trying, word of mouth took over,\u2019 he added. Hendra\nemphasised the importance of taste quality before reaching customers\u2019\npalates, along with punctuality and trustworthiness to ensure\nsatisfaction. \u2018Quality of taste comes first, then consistency,\npunctuality, and reliability. If we deliver these, word of mouth\nfollows. Celebrities get to know us through recommendations\u2014they\u2019re\ninvited, try it, then order,\u2019 he explained. The bakso catering is sold\nat Rp 25,000 per portion. Profesor Bakso sells approximately 4,000\nportions monthly. \u2018Each portion is Rp 25,000, and we sell around 4,000\nportions a month,\u2019 Hendra stated. Joining BRI\u2019s Rumah BUMN In 2022,\nProfesor Bakso became acquainted with Rumah BUMN Jakarta, a BRI-managed\nMSME development programme designed to elevate businesses. The\npartnership began with orders placed through the initiative. \u2018We only\njoined Rumah BUMN after the pandemic, around 2022,\u2019 Hendra said. \u2018After\nthe pandemic, Rumah BUMN provided us with numerous orders. The\ngovernment began prioritising UMKMs for procurement rather than large\nenterprises. They compiled a list of UMKMs to be mentored,\u2019 Hendra\nexplained. Hendra noted Profesor Bakso has participated in several\nlarge-scale events. This support has boosted the business\u2019s confidence.\n\u2018It\u2019s been a huge help\u2014we\u2019ve gained confidence in promoting our products\nwithout having to pay for it. Alhamdulillah, that\u2019s how it is,\u2019 he said.\nHendra recalled a recent year-end event at JIExpo Kemayoran, where\nProfesor Bakso sold 1,000 portions over two days. At BRI\u2019s Rumah BUMN,\nMSMEs receive scheduled training, but the initiative also facilitates\nspecific training needs by inviting competent speakers. \u2018They have a set\nschedule but are open to requests, as the team is young and driven,\u2019\nHendra added. Rumah BUMN also assists MSMEs with product photography,\nvideo creation, and promotion, which Hendra said is invaluable. \u2018They\nhelp with photos, videos, and sales facilitation\u2014like inviting us to\nevents. Other promotions require payment, but Rumah BUMN\u2019s services are\nfree,\u2019 he said. A Platform for MSME Growth Rumah BUMN Jakarta supports\nMSME growth through mentorship, training, funding access, and market\nexpansion. All training for mentored MSMEs is free. Jajang Rohmana,\ncoordinator of Rumah BUMN Jakarta, stated BRI manages 54 Rumah BUMN as\ncollaborative platforms to build a digital MSME ecosystem, enhancing\nbusiness capacity and capability. With BRI, MSMEs not only grow but also\ntransform into self-sustaining digital economies. \u2018At Rumah BUMN,\nbusiness owners and MSMEs receive training to sharpen entrepreneurial\nskills, digital mentoring, and access to funding and market networks,\u2019\nJajang Rohmana said. Jajang added that Rumah BUMN Jakarta supports MSMEs\nin scaling up. \u2018Every smile from a successfully upgraded MSME is energy\nfor us,\u2019 he said.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/jakarta-west-bakso-catering-business-thrives-with-celebrity-patronage-1780155236",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}