Jakarta needs its billboards<\/p>\n
From Bisnis Indonesia<\/p>\n
Jakarta has become less attractive ever since the city
\nadministration announced a 200 percent hike in taxes for
\nbillboards and name boards recently.<\/p>\n
Many owners have removed their billboards and name boards from
\nhigh-rise buildings following the announcement of the tax hike to
\navoid higher taxes. This is because the higher the billboards and
\nname boards are, the higher the taxes get. The removal of the
\nbillboards and name boards has affected the face of Jakarta,
\nespecially at night, when billboards and name boards used to add
\na glow to the capital with their colorful lights. In fact,
\ncolorful billboards and name boards are one of the
\ncharacteristics of a metropolis. Even Governor Surjadi Soedirdja
\nstated after a recent trip to Paris that he intended to make
\nJakarta as lively as Paris at night.<\/p>\n
In line with the governor's intention, I propose that the city
\nadministration at least waive the taxes on name boards on hotels
\nand office buildings. In my opinion, name boards are not
\nadvertising because they give information, and are not a
\npromotion vehicle.<\/p>\n
Certain name boards, such as the one installed in front of
\nHotel Indonesia or on top of President Hotel, also serve as
\nbillboards because they promote the hotels' activities. However,
\nif the hotels decide to discontinue their promotions because of
\nthe high taxes, the city administration will be affected. The
\nreason is simple: Without promotion, the public are not informed
\nabout the hotels' special activities and will therefore not
\nattend these special activities. This in turn will affect the
\nhotels' income and in return the city administration's income
\nfrom development and income taxes.<\/p>\n
HIMAWAN<\/p>\n
South Jakarta<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/jakarta-needs-its-billboards-1447893297", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }