{
    "success": true,
    "data": {
        "id": 1812935,
        "msgid": "jakarta-government-provides-photography-and-digital-marketing-training-for-msmes-1781884447",
        "date": "2026-06-19 22:23:04",
        "title": "Jakarta Government Provides Photography and Digital Marketing Training for MSMEs",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Business",
        "summary": "The Jakarta Food Security, Marine, and Agriculture Agency (KPKP) is providing technical guidance on smartphone photography and digital transformation to local micro, small, and medium enterprises (MSMEs). The training aims to enhance their capacity in digital marketing, including the use of artificial intelligence, to boost product competitiveness and expand market reach.",
        "content": "<p>The Jakarta Food Security, Marine, and Agriculture Agency (KPKP) is\nproviding technical guidance on mobile phone photography and digital\ntransformation for MSMEs to enhance the capacity of business operators\nin facing the development of digital-based marketing. \u201cThis training\nequips MSME operators with practical skills in producing attractive\nproduct photos using smartphones,\u201d said Iwan Indriyanto, Head of the\nAgriculture Division at the DKI Jakarta KPKP Agency, on Friday. The\nactivity, held in the multipurpose room on the second floor of the DKI\nJakarta KPKP Agency, was attended by assisted MSMEs engaged in\nagricultural and food products. In addition to product photography\ntraining, participants also received material on the digital\ntransformation of MSMEs, covering the use of technology, artificial\nintelligence (AI), and strengthening digital marketing competencies. The\nmaterial was provided to help business operators understand various\nopportunities that can be utilised to expand markets and increase\npromotional effectiveness. \u201cStrengthening marketing capabilities is one\nof the important factors in increasing the competitiveness of MSME\nproducts amidst increasingly competitive markets,\u201d he said. According to\nhim, good product quality must be supported by an attractive promotional\nstrategy capable of reaching consumers widely. \u201cThis ability is an\nimportant aspect in increasing the selling value and appeal of products\non digital platforms,\u201d he stated. Iwan conveyed that the development of\ndigital technology has changed marketing patterns and consumer\nbehaviour. Therefore, MSME operators need to continuously adapt to be\nable to utilise various digital platforms, including social media, as\nmore effective means of promotion and business development. \u201cIt is hoped\nthat MSME operators can improve their ability to manage digital\nmarketing independently, expand market reach, and encourage sustainable\nbusiness growth,\u201d he said.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/jakarta-government-provides-photography-and-digital-marketing-training-for-msmes-1781884447",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}