Jakarta chosen for 'Star TV' base<\/p>\n
JAKARTA (JP): The Hong Kong-based television station Star TV
\nannounced yesterday it has selected Jakarta as its Southeast
\nAsian headquarters.<\/p>\n
Star TV officials said they chose Jakarta because of
\nIndonesia's advanced satellite communications and its \"open-
\nskies\" policy, which creates a business environment in which both
\nlocal and foreign programmers can flourish.<\/p>\n
\"Jakarta is an obvious base for our Southeast Asia operations,
\nespecially considering Indonesia's pioneering role in Asian
\nsatellite communications,\" Star TV's chief executive Gary Davey
\nsaid.<\/p>\n
The television network has appointed David Dennis as its
\nRegional Director for Southeast Asia, who will be based in
\nJakarta.<\/p>\n
Indonesia's achievements in satellite communications has
\nenabled Star TV to expand its operations in Southeast Asia using
\nthe Palapa B2P Satellite, starting from March 4. Previously, its
\nprograms were transmitted through the Asia Sat 1 only.<\/p>\n
In the second half of 1995, Star TV will begin broadcasting
\nfrom its new satellite, Asia Sat 2, distributing new, encrypted
\ndigital channels. A multi channel package designed specifically
\nfor audiences in Indonesia is envisaged, including movies,
\nservices, popular music video channels, sports, news and
\nentertainment programs from Asia and around the world. Star TV
\nand its Indonesian partner, the Indovision Group, will also
\ncollaborate to produce entertainment programs in Bahasa.<\/p>\n
Indovision, which is operated by PT Matahari Lintas Cakrawala,
\nis TV Star's sole pay-television licensee for Indonesia.<\/p>\n
Indonesian viewers can see the Palapa-delivered Star TV
\nservice through a mix of Star TV's Prime Sports, Channel [V] and
\nStar Movies programs. During the day the service is free, and
\nanyone with a satellite dish capable of receiving signals from
\nthe Palapa B2P can see it. During the evening hours, when Star
\nMovies is shown, the transmission is encrypted and viewers must
\nhave a Star TV-authorized receiver to watch the films. However,
\nIndonesian direct-to-home customers will not have to pay
\nsubscription fees for the duration of the service.<\/p>\n
David Dennis said yesterday that the purpose of opening the
\nregional headquarters was to localize its activities on major
\nregional audience groups to as close as possible to the viewers
\nit serves.<\/p>\n
He said Jakarta was chosen as the representative office for
\nnumerous good reasons, including Indonesia's communication
\ndevelopments and policies, business opportunities, and
\npopulation.<\/p>\n
\"With its well-established Palapa satellite platform and open
\nskies' policy, Indonesia has taken a long-term view of the
\nbroadcasting industry and has not imposed restrictions that might
\nhave inhibited its growth,\" he said.<\/p>\n
He added that Bahasa also became a consideration because it is
\nbeing increasingly used in some other countries.<\/p>\n
According to him Star TV will provide real opportunities for
\nIndonesians, especially artists and producers. \"We will promote
\nIndonesia to a large section of the world, by broadcasting its
\nproducts.\"<\/p>\n
Star's services can be enjoyed by setting up a receiver, which
\ncost Rp.750,000 ($300) each. (yud\/sim)<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/jakarta-chosen-for-star-tv-base-1447893297",
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"sponsor": "Okusi Associates",
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