{
    "success": true,
    "data": {
        "id": 1594426,
        "msgid": "jaecoo-indonesia-drives-nev-focus-electric-and-hybrid-suvs-1772848557",
        "date": "2026-03-07 08:22:00",
        "title": "Jaecoo Indonesia Drives NEV Focus: Electric and Hybrid SUVs",
        "author": "Agung Kurniawan",
        "source": "KOMPAS",
        "tags": "",
        "topic": "Business",
        "summary": "Jaecoo Indonesia harbours a strategy to prioritise New Energy Vehicles (NEVs), with a phased approach from affordable SUV-EVs to premium offerings. The firm is pushing the J5 EV and J5 SHS hybrid while planning the J7 and J8 for mid-range and premium segments, aiming to broaden NEV penetration in Indonesia; launches will follow market assessments and schedules.",
        "content": "<p>TANGERANG, KOMPAS.com \u2013 Jaecoo Indonesia has affirmed its product\nstrategy direction in the Indonesian automotive market, focusing on New\nEnergy Vehicles (NEV). This step is part of the company\u2019s roadmap to\nstrengthen its electrification product line in the country. Jaecoo\nIndonesia\u2019s Head of Marketing, Ilham Pratama, said that this year the\ncompany will continue to focus on NEVs, although the launch timing of\nnew products is still awaiting market review. He added that if market\ndemand points to a particular type, the company has prepared a\ncorresponding model, but launches will follow the timeline already set.\nCurrently, Jaecoo has introduced several models representing different\nconfigurations, such as the J5 and J7 with two rows or five passengers,\nand the J8 with three rows or seven passengers. \u201cFor the price segment,\nwe look at the market. In other words, an SUV-EV priced under Rp 300\nmillion with SUV specifications, the demand is quite high. I could even\nsay it is very high. Yes, this is already in the J5,\u201d said Ilham. In\naddition to the J5 EV which has been marketed in Indonesia since\nNovember 2025, Jaecoo is also preparing a hybrid version option, the J5\nSHS. \u201cIf needed, globally we already have the product. So it\u2019s just a\nmatter of adjusting to the Indonesian market,\u201d he said. The features of\nthe J5 SHS include the ADAS system (adaptive cruise control, blind-spot\ndetection), 13.2-inch infotainment screen, 8-inch digital cluster,\n540-degree camera, six airbags, premium interior with cooled seats,\nwireless charging, and soundproof glass. With a more affordable price,\nthe J5 SHS also becomes part of Jaecoo\u2019s strategy to reach the\nentry-level segment, in line with high demand for the J5 EV. \u201cThere will\nbe a moment to introduce the latest products. For now our focus is on\nthe J5, because this model attracts a very large share. After that, only\nthe J7 and J8, which are still being developed,\u201d said Ilham. In addition\nto focusing on entry-level electric SUVs like the J5 EV, Jaecoo is also\npreparing a layered pricing strategy for various segments. The J7 model\nis positioned in the mid-range segment with prices Rp 400 million - Rp\n500 million, while the J8 targets the premium market with prices\nstarting Rp 600 million up to Rp 828 million for the SHS variant. With\nthis strategy, Jaecoo hopes to broaden NEV penetration in Indonesia,\nwhile providing electric and hybrid SUVs with a range of configurations\nand prices to suit consumer needs.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/jaecoo-indonesia-drives-nev-focus-electric-and-hybrid-suvs-1772848557",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}