{
    "success": true,
    "data": {
        "id": 1799454,
        "msgid": "itdc-opens-pathways-for-village-smes-to-advance-and-grow-alongside-the-mandalika-1781239950",
        "date": "2026-06-12 11:30:28",
        "title": "ITDC Opens Pathways for Village SMEs to Advance and Grow Alongside The Mandalika",
        "author": "Dwi Murdaningsih",
        "source": "REPUBLIKA",
        "tags": "",
        "topic": "Economy",
        "summary": "InJourney Tourism Development Corporation (ITDC) has conducted a digital marketing workshop for 28 small and medium enterprises (SMEs) in Lombok to boost their capacity and integrate them into The Mandalika's tourism ecosystem. The initiative, which also included providing waste management facilities to a local tourism group, aims to ensure local communities benefit economically from the destination's growth. The programme focuses on enhancing product quality, digital visibility, and partnership access for village-based businesses.",
        "content": "<p>InJourney Tourism Development Corporation (ITDC), in collaboration\nwith Pullman Lombok Mandalika Beach Resort, held a Digital Marketing\nWorkshop for village SMEs on Wednesday (10\/6) in Dusun Bungawan Daya,\nPrabu Village, Pujut District, Central Lombok Regency, West Nusa\nTenggara (NTB). The Social and Environmental Responsibility (TJSL)\nprogramme, attended by 28 SME owners from Kuta and Prabu villages, is\npart of ITDC\u2019s commitment to enhancing the capacity of local\nentrepreneurs so they can seize economic opportunities arising from\ntourism development in The Mandalika.<\/p>\n<p>The workshop participants are assisted SMEs operating in various\nsectors, including processed food products, coconut-based goods, and\nhydroponic farming. Some have already shown positive progress and are\nbeginning to connect with the tourism ecosystem in The Mandalika area.\nParticipants received training on the importance of digital content,\nmarketing communication and branding strategies, product packaging\ndevelopment, and practical skills for creating promotional content to\nsupport more effective SME marketing.<\/p>\n<p>In addition to the training, ITDC also handed over 10 waste disposal\nunits to the Pokdarwis (Tourism Awareness Group) of Monkey Cave in Prabu\nVillage. This assistance supports cleanliness management efforts and\naims to enhance the quality of the Monkey Cave tourist destination,\nwhich is a natural and cultural attraction in Prabu Village.<\/p>\n<p>General Manager of The Mandalika, Pari Wijaya, stated that tourism\ndestination development must not only focus on infrastructure and\nattractions but also create economic benefits for the surrounding\ncommunity. He noted that improving SME capacity is part of ensuring\nlocal communities grow alongside the area\u2019s development. \u201cThrough this\ntraining, we hope business owners can strengthen product quality,\nimprove digital marketing skills, and expand partnership access with\ntenants, hotels, restaurants, and other tourism businesses,\u201d said\nPari.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/itdc-opens-pathways-for-village-smes-to-advance-and-grow-alongside-the-mandalika-1781239950",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}